Innovation

Good email newsletters act as a convenient, curated guide to the daily news

• Convenience: Emails should be accessible for
  readers. They don’t float down a page quickly, readers can return to
  them in their inbox whenever they’d like, and they can be read anywhere
  and whenever a reader has free time.
• Curation: Email newsletters aggregate the most
  important news of the day in one place, and can be customized to
  specific interests of subscribers.
• Connection: Email allows a newspaper to connect with users on a one-to-one level, which also improves the ability to attract ad revenue.

For news organizations, the Apple iPad and comparable tablets appear to be becoming a real alternative to printing presses, televisions and radios, but they may also start changing when newspapers update content. As part of the third installment from the Reynolds Journalism Institute’s Media News Consumption Survey, researchers confirmed that owners of large media tablets tend to spend more time consuming news than those who don’t own them and they do so while relaxing at home after work.

Digital storytelling is a robust industry in our region of the Midwest. It is an industry poised for even greater growth in the near future. On June 21st, KCSourcelink hosted the Kansas City Digital Storytelling Forum with support from Hallmark Cards, the University of Missouri’s Media of the Future program, The Mid-America Regional Council, the Full Employment Council, the Reynolds Journalism Institute and several other program partners.

To increase usability to retain more visitors, as well as longer and more in-depth visits.

▶ Leads to a higher profit—the longer a visitor stays, the more pages they visit.
▶ More page views & higher impressions lead to higher ad income.

To make the site cleaner and easier to use to encourage users to browse the site.

▶ Decreases the bounce rate.
▶ Increases the number of return visitors, length of the average visit & profits.

Contrary to popular belief, young adults are seriously interested in consuming news provided by news organizations if they can get it on their mobile media devices.

The program, which is a co-production of KBIA/91.3 FM and the Reynolds Journalism Institute, received a Certificate of Merit in the Special Programs category for medium market radio stations.

Two-thirds of U.S. adults use at least one mobile media device in their daily lives. Roger Fidler’s recent research aims to answer questions about this use: what people are the most likely to consume news on a mobile device, and what devices do they use?

Team Scope, winners of the 2012 Reynolds Journalism Institute Student Competition, demonstrated their story recommendation engine and self-service advertising network this week to newspaper, television, magazine and digital media executives at Hearst Tower in New York.