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Mobile Phones

Smartphones vs. tablets: Who uses what and how?

Source Potratz on July 3, 2012 0 Comments

Approximately sixty-seven percent of American adults use some kind of mobile device, whether it be a smartphone or a tablet. But who are they exactly? It’s important to know, especially if you are serving up mobile ads.

RJI links 6.29.12

By Brian Steffens on June 29, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs

RJI links 6.22.12

By Brian Steffens on June 22, 2012 0 Comments Blogs
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Survey shows young people in U.S. read the news when it's available on mobile devices

Roger Fidler, iPad, RJI, Reynolds Journalism Institute

The latest findings from the Reynolds Journalism Institute’s (RJI) recent National Mobile Media News Consumption Survey show that, despite popular belief, young people are interested in reading news -- as long as it's available on mobile devices.

Study: iPad Owners Consume More News

Source Mediabistro on June 21, 2012 0 Comments
Roger Fidler, iPad, RJI, Reynolds Journalism Institute

Not only were iPad users across age groups more likely to go to news organizations for information—they also spent more time reading the news compared to people who do not own iPads.

The chart that shows why iPad apps are so appealing to news orgs

Source Poynter on June 20, 2012 0 Comments
Roger Fidler, iPad, RJI, Reynolds Journalism Institute

Roger Fidler’s survey of mobile media device users finds that iPad owners are, by far, the most likely to use a mobile device for news consumption. They also spend more time with news on average than those who do not own iPads.

Data Points: Print Loyalists Mobile users aren’t abandoning print any faster than non-mobile users

Source Adweek on June 20, 2012 0 Comments
Roger Fidler, iPad, RJI, Reynolds Journalism Institute

Two-thirds of U.S. adults now use at least one mobile media device such as a smartphone or tablet, and they’re the kind of people marketers want to reach—they skew more educated and higher-income than people who don’t own those devices.

Q2: What are owners doing with their mobile media devices?

Executive Summary: 2012 RJI Mobile Media News Consumption Survey

The rapid adoption of Apple iPads and comparable large media tablets is clearly disrupting the way people engage with the digital world. Tablets also are fostering new media habits that are directly impacting news organizations worldwide. Journalists and news executives can take some encouragement from knowing that nearly all surveys, including this one, have found consuming news to be one of the most popular uses for tablets, even among owners ages 18-34.

Summary: What Are Owners Doing with Their Mobile Media Devices?

By RJI on June 19, 2012 0 Comments News

Contrary to popular belief, young adults are seriously interested in consuming news provided by news organizations if they can get it on their mobile media devices.

RJI links 6.15.12

By Brian Steffens on June 15, 2012 0 Comments Blogs
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WWDC 2012 update

By Justin Giles on June 14, 2012 0 Comments Blogs
WWDC2012

A few updates on my post-keynote WWDC post

Takeaways from the 2012 Apple Worldwide Developers Conference

By Justin Giles on June 11, 2012 0 Comments Blogs
WWDC2012

Apple's definitely going toe-to-toe with Google on a number of things, and in the future this may prevent Siri and the Safari web browser from having access to Google's search results.

Survey shows two-thirds of adults use mobile devices

Source Columbia Daily Tribune on June 9, 2012 0 Comments
Roger Fidler, iPad, RJI, Reynolds Journalism Institute

RJI researchers interviewed more than 1,000 respondents and divided mobile devices into four categories: large tablets, small tablets, e-readers and smartphones.

RJI links 6.8.12

By Brian Steffens on June 8, 2012 0 Comments Blogs
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Apple, Amazon dominating tablet, E-reader market, RJI survey shows

Source MU News Bureau on June 4, 2012 0 Comments
Roger Fidler, iPad, RJI, Reynolds Journalism Institute

Despite the large number of mobile device users, Roger Fidler, the program director for digital publishing at RJI, says that mobile news products do not appear to be replacing printed newspapers as quickly as was earlier predicted.

Summary: Who Uses Mobile Media Devices?

By RJI on June 4, 2012 1 Comment News

Two-thirds of U.S. adults use at least one mobile media device in their daily lives. Roger Fidler’s recent research aims to answer questions about this use: what people are the most likely to consume news on a mobile device, and what devices do they use?

Q1: Who uses mobile media devices?

Executive Summary: 2012 RJI Mobile Media News Consumption Survey

According to our findings, two-thirds of U.S. adults used at least one mobile media device in their daily lives during the first quarter of 2012. Smartphones and large media tablets are now the preferred mobile media devices. In the two years since Apple defined the large media tablet market with its iPad, nearly a third of all adult mobile device owners in the U.S. said they are using one. For news organizations and advertisers, users of these devices, especially those who own large media tablets, have appealing demographic profiles. They tend to be relatively affluent, well-educated and avid news consumers.

2012 Mobile Survey Results

The questionnaire was designed to gather information from both users and non-users of mobile media devices; however more than half of the questions were designed specifically for device owners. Questions were suggested and reviewed by members of RJI’s Digital Publishing Alliance. All participants were also asked to volunteer standard demographic information.

RJI links 6.1.12

By Brian Steffens on June 1, 2012 0 Comments Blogs
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RJI links 5.25.12

By Brian Steffens on May 25, 2012 0 Comments Blogs

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