The iPad and other tablets may prompt newspapers to start changing when they update content, reports Roger Fidler, program director of digital publishing at Reynolds Journalism Institute thanks to a new study by the Reynolds Journalism Institute.
Two-thirds of U.S. adults now use at least one mobile device, such as a smartphone or tablet, but those folks have not abandoned print as a news source, according to a survey conducted by the Donald J. Reynolds Journalism Institute.
Approximately sixty-seven percent of American adults use some kind of mobile device, whether it be a smartphone or a tablet. But who are they exactly? It’s important to know, especially if you are serving up mobile ads.
Total newsroom employment at daily newspapers declined 2.4 percent in 2011 while the loss in newsroom positions among minorities was 5.7 percent, according to a recently released census by the American Society of News Editors (ASNE) and the RJI Insight and Survey Center at the Missouri School of Journalism.
The latest findings from the Reynolds Journalism Institute’s (RJI) recent National Mobile Media News Consumption Survey show that, despite popular belief, young people are interested in reading news -- as long as it's available on mobile devices.
Roger Fidler’s survey of mobile media device users finds that iPad owners are, by far, the most likely to use a mobile device for news consumption. They also spend more time with news on average than those who do not own iPads.
Two-thirds of U.S. adults now use at least one mobile media device such as a smartphone or tablet, and they’re the kind of people marketers want to reach—they skew more educated and higher-income than people who don’t own those devices.
Despite the large number of mobile device users, Roger Fidler, the program director for digital publishing at RJI, says that mobile news products do not appear to be replacing printed newspapers as quickly as was earlier predicted.
Two-thirds of U.S. adults use at least one mobile media device in their daily lives. Roger Fidler’s recent research aims to answer questions about this use: what people are the most likely to consume news on a mobile device, and what devices do they use?