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Summary: Who Uses Mobile Media Devices?

By RJI on June 4, 2012 1 Comment News

Two-thirds of U.S. adults use at least one mobile media device in their daily lives. Roger Fidler’s recent research aims to answer questions about this use: what people are the most likely to consume news on a mobile device, and what devices do they use?

Q1: Who uses mobile media devices?

Executive Summary: 2012 RJI Mobile Media News Consumption Survey

According to our findings, two-thirds of U.S. adults used at least one mobile media device in their daily lives during the first quarter of 2012. Smartphones and large media tablets are now the preferred mobile media devices. In the two years since Apple defined the large media tablet market with its iPad, nearly a third of all adult mobile device owners in the U.S. said they are using one. For news organizations and advertisers, users of these devices, especially those who own large media tablets, have appealing demographic profiles. They tend to be relatively affluent, well-educated and avid news consumers.

2012 Mobile Survey Results

The questionnaire was designed to gather information from both users and non-users of mobile media devices; however more than half of the questions were designed specifically for device owners. Questions were suggested and reviewed by members of RJI’s Digital Publishing Alliance. All participants were also asked to volunteer standard demographic information.

RJI links 6.1.12

By Brian Steffens on June 1, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs

RJI links 5.25.12

By Brian Steffens on May 25, 2012 0 Comments Blogs

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 5.18.12

By Brian Steffens on May 18, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs

RJI links 5.11.12

By Brian Steffens on May 11, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs

RJInnovation Week Videos

By RJI on May 9, 2012 0 Comments News
RJInnovation Week

Watch the full sessions from RJInnovation Week

RJI links 5.4.12

By Brian Steffens on May 4, 2012 0 Comments Blogs

News and commentary of interest to journalism innovators and entrepreneurs

RJI-DPA Tablet Research Project

By Roger Fidler on May 4, 2012 19 Comments News

The Reynolds Journalism Institute (RJI) is conducting a multi-year study to gain a better understanding of how owners of Apple iPads and similar media tablets use these mobile devices in their daily lives and how their use of media tablets may influence the future of journalism and the news media.

#RJInnovation (2012): Determining optimal pricing of a newspaper’s subscription plans

By RJI on May 1, 2012 0 Comments Blogs
RJInnovation Week

The concept of paid content for newspapers online has been a controversial one, and one that has only recently begun to gain some traction with major newspapers.

#RJInnovation (2012): Designing online news for the brain

By RJI on May 1, 2012 0 Comments Blogs
RJInnovation Week

In today’s web-driven world, newspapers now compete with online products and have to find a way to break out of the clutter. One way to do that is to understand how the brain processes information, to better understand what news websites need to do to stand out.

#RJInnovation (2012): How to attract and retain YAYA employees

By RJI on May 1, 2012 0 Comments Blogs
RJInnovation Week

As YAYAs enters the job market, employers are faced with the challenge of not just hiring quality young adults, but finding ways to keep them around.

#RJInnovation (2012): Matching businesses to the most appropriate news products to improve results for both

By RJI on May 1, 2012 0 Comments Blogs

It’s long been assumed that men are more likely to deal with car problems and women with household operations. Thus you’ll see tire ads in the sports section and home care products advertised in feature sections or on TV dramas. Might a deeper analysis of the consumers that businesses want to reach matched appropriately to the growing variety of news and programming products offered by the media result in improved performance for both the businesses and the media?

#RJInnovation (2012): Massive-scale online conversations

By RJI on May 1, 2012 0 Comments Blogs
RJInnovation Week

Managing website comments and finding ways to glean important threads of conversations are among the top challenges for those seeking to strengthen brands and loyalty among brands and audiences.

#RJInnovation (2012): Roger Fidler’s mobile news survey

By RJI on April 30, 2012 2 Comments Blogs
RJInnovation Week

Fidler has built his career around the study of digital publishing. He has conducted several studies on mobile media, and shared his most recent findings on news usage on mobile devices during RJInnovation Week.

RJI links 4.27.12

By Brian Steffens on April 27, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs

RJI links 4.20.12

By Brian Steffens on April 20, 2012 0 Comments Blogs
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News and commentary of interest to journalism innovators and entrepreneurs

Reynolds Fellow, HCD Research partner to improve how digital news and advertising engages natural brain processes for better retention and understanding

By RJI on April 10, 2012 0 Comments News
Donald W. Reynolds Fellows, 2011-2012

RJI has partnered with HCD Research to conduct studies that will enable advertisers and publishers to design digital advertising campaigns and news media websites that are more effective at communicating their messages to their target audiences.

HCD Research, RJI partner to offer advanced communication science services

Source MarketWatch on April 10, 2012 0 Comments
Paul Bolls, research, advertising, Reynolds Journalism Institute, RJI

Through the alliance, the organizations will conduct research studies that will enable advertisers and publishers to design advertising campaigns and news media sites that are more effective at communicating their messages to their target audiences.