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RJI links 3.30.12

By Brian Steffens on March 30, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJInnovation Week 2012

Monday, April 23, 2012 - Friday, April 27, 2012 Events
RJInnovation Week

Mark your calendars for this year's RJInnovation Week! Topics to be covered range from advertising to engagement to tablets.

RJI links 3.23.12

By Brian Steffens on March 23, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 3.16.12

By Brian Steffens on March 16, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Spying on the "Mind" Processing Media

By Paul Bolls on March 6, 2012 0 Comments Blogs

The growth of measurement tools for observing how people mentally process and respond to media content including online news websites is exploding!

RJI links 3.2.12

By Brian Steffens on March 2, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Paid content comes of age - A sample

Paid content comes of age

Read a sample from "Paid content: coming of age"

Just two years after being dismissed as a failed strategy, paid online content modules have become a full blown movement.

While pundits and the public watched to see how the New York Times’ model would be received, the rest of the industry wasn’t waiting.

Weekly publishers optimistic about future

By Michael M. Jenner on February 28, 2012 0 Comments News
Paid content comes of age

Despite an unfriendly economy and changes in reader and advertiser behavior, most weekly publishers are bullish on the future of community newspapers. In a recent survey, 72 percent expressed optimism about the future of newspapers. And while they see some promise in digital revenue, they believe print will play an enduring role: Two-thirds don’t envision a time when they’ll no longer produce a print edition.

RJI links 2.24.12

By Brian Steffens on February 24, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Paul Bolls answers "how does the brain perceive & process news online?" with Poynter

Source Poynter on February 23, 2012 0 Comments
Paul Bolls, RJI, Reynolds Journalism Institute

Paul Bolls chatted with Charles Apple about brain-friendly websites and his project at RJI.

Pavlov's Dogs and the Online News Audience

By Paul Bolls on February 21, 2012 0 Comments Blogs

News website producers, wouldn’t it be great if visiting your organization's website became an automatic, ingrained, rewarding habit your audience engaged in as part of their normal daily routine?

RJI links 2.17.12

By Brian Steffens on February 17, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 2.10.12

By Brian Steffens on February 10, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 2.3.12

By Brian Steffens on February 3, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 1.27.12

By Brian Steffens on January 27, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 1.20.12

By Brian Steffens on January 20, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

More readers still prefer local content

Source Biz Report on January 17, 2012 0 Comments
CASR, Reynolds Journalism Institute, RJI

Many of these readers are also reading 'hard copy' rather than online editions. According to the NNA research 74% of those living in communities in which the local paper has a circulation under 15,000 read that newspaper at least once each week.

Study shows news reading online is gaining prominence

Source Nieman Journalism Lab on January 17, 2012 0 Comments
RJI, Reynolds Journalism Institute

More consumers are getting news incidentally — that is, in the middle of other, non-news activities. And, according to new research, readers often find joy in the serendipity.

RJI links 1.13.12

By Brian Steffens on January 13, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Research shows newspaper readers like local content

Source MediaPost on January 12, 2012 0 Comments
CASR, Reynolds Journalism Institute, RJI

According to the 2011 results of an annual survey conducted by he National Newspaper Association and the research arm of the Reynolds Journalism Institute at the Missouri School of Journalism, readers in areas served by community newspapers continue to prefer the community newspaper as their source of local news and advertising.