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Revenue Strategies

Futures Lab update #3: Events, social platforms, and news avatars

By Reuben Stern on April 2, 2013 0 Comments Blogs

Can organizing events support a news operation? How are we connecting with sports fans? And would you watch news read to you by an avatar?

RJI Links 3.29.2013

By Brian Steffens on March 29, 2013 0 Comments Blogs
RJI Links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

Can newspapers evolve into ‘local membership’ organizations?

Newspaper

I don’t think anyone has really nailed a local membership model, and there are two organizations that have great potential to dominate in this area — local newspapers and the YMCA.

RJI Links 3.22.2013

By Brian Steffens on March 22, 2013 0 Comments Blogs
RJI links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

SXSWi: Dashboards, analytics and tools for news organizations

By Brian Steffens on March 18, 2013 0 Comments Blogs
SXSW 2013

The trending topic at SXSW this year was …. trending. How to identify what’s trending and then to use that information to improve what you do. Social media meets analytics meets (hopefully) ROI.

Reynolds Journalism Institute Fellow wants to protect content from online pirates

Source Editor & Publisher on March 15, 2013 0 Comments

As more newspapers begin to put their content behind a paywall, Reynolds Journalism Institute Fellow Connie Farrow, along with Missouri-based American Newspaper Digital Access Corp. (newspaperdigitalaccess.com), is developing a business model that will protect online content and return value to the newspapers.

RJI Links 3.15.2013

By Brian Steffens on March 15, 2013 1 Comment Blogs
RJI Links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

RJI Links 3.8.2013

By Brian Steffens on March 8, 2013 0 Comments Blogs
RJI Links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

RJI Links 3.1.2013

By Brian Steffens on March 1, 2013 0 Comments Blogs
RJI links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

Valuable treasure

By RJI on February 28, 2013 0 Comments

As more newspapers begin to put their content behind a paywall, Reynolds Journalism Institute Fellow Connie Farrow, along with Missouri-based American Newspaper Digital Access Corp. (newspaperdigitalaccess.com), is developing a business model that will protect online content and return value to the newspapers.

Researching what subscribers will pay for digital content is crucial

By RJI on February 25, 2013 0 Comments News
Seattle Times bundles

Researchers at RJI have developed an experimental research method, the pricing optimizer, and are testing the tool in a partnership with The Seattle Times.

RJI links 2.22.2013

By Brian Steffens on February 22, 2013 0 Comments Blogs
RJI Links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

E-commerce strategies for news organizations

By Brian Steffens on February 20, 2013 0 Comments Blogs
Key Executives Mega-Conference

Local news operations have just 17 percent of the local digital market. Some 83 percent of the digital spend in local markets is going to a multitude of services and marketing.

News(paper) CEOs emphasize change: mobile, revenue streams, opportunities

By Brian Steffens on February 20, 2013 0 Comments Blogs
Key Executives Mega-Conference

How do the CEOs of BH Media, Belo’s Dallas Morning News, USA Today and the Minneapolis Star Tribune see 2013 shaping up?

When you come to the fork, take it!

By Randy Picht on February 19, 2013 0 Comments Blogs
Key Executives Mega-Conference

It’s always fun to see the line in the sand or the fork in the road clearly demonstrated right before your eyes.

Sokoloff provides overview of best practices for paid content product marketing

By RJI on February 19, 2013 0 Comments News
Matt Sokoloff's Paid Content presentation at Key Executives Mega-Conference slid

Slides and Tweets from Matt Sokoloff's presentation at the Key Executives Mega-Conference in New Orleans.

The outlook for 2013

By Brian Steffens on February 19, 2013 0 Comments Blogs
The outlook for 2013

Updates from the 2013 Key Executives Mega-Conference produced by SNPA, LMA and Inland.

Digital agency insights from local media innovators

By Brian Steffens on February 18, 2013 0 Comments Blogs
Digital agency insights from local media innovators

News, notes and nuggets from the 2013 Key Executives Mega-Conference of the Southern Newspaper Publishers Association, Local Media Association and Inland Press Association

Social-classifieds company adFreeq to enter Chinese market with grant from Chinese government

By Jennifer Nelson on February 8, 2013 0 Comments News
adFreeq

A new division of the socially integrated classified ad platform, adFreeq LLC, incubated at the Donald W. Reynolds Journalism Institute (RJI) at the Missouri School of Journalism, is being developed for the Chinese market.

Survey ‘paywalls’ may not be as good as they sound for local media

By Matt (Sokoloff) Broffman on February 8, 2013 0 Comments Blogs
Paywalls

The reason I don’t see this as having anything to do with a paywall or subscription is that there really isn’t a wall and the user isn’t paying.