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Revenue Strategies

Survey ‘paywalls’ may not be as good as they sound for local media

By Matt (Sokoloff) Broffman on February 8, 2013 0 Comments Blogs
Paywalls

The reason I don’t see this as having anything to do with a paywall or subscription is that there really isn’t a wall and the user isn’t paying.

2012: What we know now on the value of volunteers, intentional conversation and collaboration for non-profit media

By RJI on February 1, 2013 0 Comments Blogs
Journalism Accelerator

As the final of our four-part series exploring “Was 2012 the year of prosperity for publishers?” – in this post we explore the value of volunteers, intentional curated conversation and connected collaboration for non-profit media.

2012: What we know now on building public trust, raising money and a free press powered by the people

By RJI on February 1, 2013 0 Comments Blogs
Journalism Accelerator

Was 2012 prosperous for publishers? The four-part series continues, with this third installment offering key lessons from three well-respected practitioners known for thinking outside the box.

2012: What we know now on local advertising, meeting the needs of communities and customer connection

By RJI on February 1, 2013 0 Comments Blogs
Journalism Accelerator

As part of the larger story, the top lessons from a range of perspectives learned over 2012 is a four-part series the JA is running over the month of January.

Selling local is hard - Tips to make it work

By Matt (Sokoloff) Broffman on February 1, 2013 0 Comments Blogs
Your ad here

5 things you need to do to make selling local work

RJI links 1.25.2013

By Brian Steffens on January 24, 2013 0 Comments Blogs
RJI Links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

RJI links 1.18.2013

By Brian Steffens on January 18, 2013 0 Comments Blogs
RJI links 1.18.2013

News and commentary from around the web of interest to journalism innovators and entrepreneurs

RJI links 1.11.2013

By Brian Steffens on January 11, 2013 0 Comments Blogs
RJI links 1.4.2013

News and commentary from around the web of interest to journalism innovators and entrepreneurs

How press association ad networks can nelp newspapers compete online

By RJI on January 11, 2013 0 Comments

The first local ad networks weren’t online, but instead were networks of local newspapers that worked together — usually through state press or newspaper associations — to allow larger advertisers to place ads on multiple publications. And to this day most such groups still offer an ad network for their member papers.

2012 is history: What do we know now?

By RJI on January 10, 2013 0 Comments Blogs
2012 is history: What do we know now?

In early 2012 the folks at the Journalism Accelerator (JA) invited a half-dozen people with a range of unique roles in the news production mix, to identify the most crucial challenges facing publishers. As 2012 drew to a close, JA once more turned to these insightful people, asking each to share what he or she learned over the course of this chapter in the evolving story of journalism.

Top 10 most-shared RJI content

By RJI on December 29, 2012 0 Comments News
Top 10 most-shared RJI content

RJI Program Director for Digital Publishing Roger Fidler’s mobile device news consumption survey findings claimed the top three spots for the most-shared content.

RJI links 12.21.12

By Brian Steffens on December 21, 2012 0 Comments Blogs
RJI Links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

How press association ad networks can help newspapers compete online

By Matt (Sokoloff) Broffman on December 21, 2012 0 Comments Blogs
Your ad here

One would think that the Internet would help these networks operate with even greater efficiency, but instead state and regional ad networks are still in the early stages online.

Was this the "year of sustainability" for publishers?

By Lisa Skube on December 19, 2012 0 Comments Blogs
Blue Chinese dragon

2012 launched rich with promise as the Year of the Dragon was predicted to yield high risks and high returns. We invite you to join the conversation right now!

RJI links 12.14.12

By Brian Steffens on December 14, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 12.7.12

By Brian Steffens on December 7, 2012 0 Comments Blogs
RJI Links

News and commentary of interest to journalism innovators and entrepreneurs

Journalism Accelerator shares tips, models, databases and more

By RJI on December 4, 2012 0 Comments Blogs
Word cloud

Need guidance, ideas or inspiration on your journey building a sustainable news business? The Journalism Accelerator is home to a collection of more than 300 resources.

RJI links 11.30.12 Mobile: Wait no longer

By Brian Steffens on November 30, 2012 0 Comments Blogs
RJI Links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 11.25.2012

By Brian Steffens on November 25, 2012 0 Comments Blogs
RJI Links

News and commentary of interest to journalism innovators and entrepreneurs

Local digital preprints are a Black Friday opportunity

By Matt (Sokoloff) Broffman on November 20, 2012 0 Comments Blogs
Black Friday

The real reason my family will buy at least one copy of the [Thanksgiving day] paper is for the coveted Black Friday deal inserts from retailers (also known as “preprints”).