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Revenue Strategies

Selling local is hard - Tips to make it work

By Matt (Sokoloff) Broffman on February 1, 2013 0 Comments Blogs
Your ad here

5 things you need to do to make selling local work

RJI links 1.25.2013

By Brian Steffens on January 24, 2013 0 Comments Blogs
RJI Links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

RJI links 1.18.2013

By Brian Steffens on January 18, 2013 0 Comments Blogs
RJI links 1.18.2013

News and commentary from around the web of interest to journalism innovators and entrepreneurs

RJI links 1.11.2013

By Brian Steffens on January 11, 2013 0 Comments Blogs
RJI links 1.4.2013

News and commentary from around the web of interest to journalism innovators and entrepreneurs

How press association ad networks can nelp newspapers compete online

By RJI on January 11, 2013 0 Comments

The first local ad networks weren’t online, but instead were networks of local newspapers that worked together — usually through state press or newspaper associations — to allow larger advertisers to place ads on multiple publications. And to this day most such groups still offer an ad network for their member papers.

2012 is history: What do we know now?

By RJI on January 10, 2013 0 Comments Blogs
2012 is history: What do we know now?

In early 2012 the folks at the Journalism Accelerator (JA) invited a half-dozen people with a range of unique roles in the news production mix, to identify the most crucial challenges facing publishers. As 2012 drew to a close, JA once more turned to these insightful people, asking each to share what he or she learned over the course of this chapter in the evolving story of journalism.

Top 10 most-shared RJI content

By RJI on December 29, 2012 0 Comments News
Top 10 most-shared RJI content

RJI Program Director for Digital Publishing Roger Fidler’s mobile device news consumption survey findings claimed the top three spots for the most-shared content.

RJI links 12.21.12

By Brian Steffens on December 21, 2012 0 Comments Blogs
RJI Links

News and commentary from around the Web of interest to journalism innovators and entrepreneurs

How press association ad networks can help newspapers compete online

By Matt (Sokoloff) Broffman on December 21, 2012 0 Comments Blogs
Your ad here

One would think that the Internet would help these networks operate with even greater efficiency, but instead state and regional ad networks are still in the early stages online.

Was this the "year of sustainability" for publishers?

By Lisa Skube on December 19, 2012 0 Comments Blogs
Blue Chinese dragon

2012 launched rich with promise as the Year of the Dragon was predicted to yield high risks and high returns. We invite you to join the conversation right now!

RJI links 12.14.12

By Brian Steffens on December 14, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 12.7.12

By Brian Steffens on December 7, 2012 0 Comments Blogs
RJI Links

News and commentary of interest to journalism innovators and entrepreneurs

Journalism Accelerator shares tips, models, databases and more

By RJI on December 4, 2012 0 Comments Blogs
Word cloud

Need guidance, ideas or inspiration on your journey building a sustainable news business? The Journalism Accelerator is home to a collection of more than 300 resources.

RJI links 11.30.12 Mobile: Wait no longer

By Brian Steffens on November 30, 2012 0 Comments Blogs
RJI Links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 11.25.2012

By Brian Steffens on November 25, 2012 0 Comments Blogs
RJI Links

News and commentary of interest to journalism innovators and entrepreneurs

Local digital preprints are a Black Friday opportunity

By Matt (Sokoloff) Broffman on November 20, 2012 0 Comments Blogs
Black Friday

The real reason my family will buy at least one copy of the [Thanksgiving day] paper is for the coveted Black Friday deal inserts from retailers (also known as “preprints”).

Reynolds Fellow hopes to build the “trade journal of the future” for local news media

By Jennifer Nelson on November 19, 2012 0 Comments News
RJI fellow hopes to build the “trade journal of the future” for local news media

Publisher and editor Alisa Cromer of San Jose, Calif., wants to build a new kind of trade journal that uses emerging peer-sharing concepts to give business executives at news organizations the actionable ideas, tools and partners they need to survive and flourish.

RJI links 11.16.12

By Brian Steffens on November 16, 2012 0 Comments Blogs

News and commentary of interest to journalism innovators and entrepreneurs

Reynolds Fellow explores local ad solution for hyperlocal sites

By Jennifer Nelson on November 15, 2012 4 Comments News
Laptop with darts

As newspapers struggle to figure out how to make online news coverage profitable, there have been many independent journalists and bloggers stepping up to fill in the gaps left by newspaper cutbacks. It’s important to help these independent content creators gain new revenue streams, said Missouri School of Journalism Alumnus Matt Sokoloff, of Orlando.

RJI links 11.9.12 Missourian looks at new RJI endowment

By Brian Steffens on November 9, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs