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Revenue Strategies

RJI links 9.14.12 - Update from LMA 2012

By Brian Steffens on September 14, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Advertising may falter; long live marketing

By Brian Steffens on September 13, 2012 0 Comments Blogs

Disruption = fear. Fear = irrationality. Chief marketing officers are confused and scared. That causes erratic behavior and decision making. They're throwing spaghetti at the wall, gasping for ROI.

Digital ad insights from LMA2012

By Brian Steffens on September 13, 2012 0 Comments Blogs

More insights on digital advertising from the Local Media Associations' annual meeting in Atlanta

Survey finds publishers optimistic about future

Source SNPA on September 13, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

In the largest survey of its kind, nearly two-thirds of responding publishers expressed optimism about the future of the newspaper industry. Forty percent said they were “somewhat optimistic,” while 25 percent identified themselves as “very optimistic. Thirty-one percent were neutral. Only four percent identified themselves as “not optimistic;” no respondent chose “not optimistic at all.”

RJI: Publishers optimistic about industry's future

Source News & Tech on September 13, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

Despite industry-wide challenges, publishers of U.S. dailies remain confident about the future of newspapers. And print, publishers say, will continue to play a significant role in their operations.

Survey: U.S. publishers optimistic about future of newspapers

Source JimRomenesko.com on September 13, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

A survey by Missouri School of Journalism’s Reynolds Journalism Institute finds that most publishers of U.S. dailies remain optimistic about the future of newspapers: 40% are “somewhat optimistic,” 25% are “very optimistic,” 4% are “not optimistic,” and 31% are neutral.

Something old, something borrowed ... something new

By Brian Steffens on September 12, 2012 0 Comments Blogs

Innovation can be many things, including taking something old and twisting it into something new.

Another voice explains why newspapers must move beyond the news

By Bill Densmore on September 12, 2012 0 Comments Blogs

Are newspapers doomed if they confine themselves to the news? Steve Gray thinks so, and he has good reasons to say so.

RJI links 9.7.12 - Smartphones one of fastest growing news platforms

By Brian Steffens on September 7, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Should local publishers really try to morph Into marketers?

By Matt (Sokoloff) Broffman on September 7, 2012 0 Comments Blogs

With publishing revenues constrained in recent years, moving to marketing services sounds like a great idea to many companies.

RJI links 9.1.12

By Brian Steffens on September 1, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 8.24.12

By Brian Steffens on August 24, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 8.17.12

By Brian Steffens on August 17, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 8.10.12

By Brian Steffens on August 10, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Journalism Professor Mike Jenner expects more newspapers to begin charging for digital content

Source Mizzou Magazine on August 9, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

According to research performed by RJI's Insight and Survey Center and Mike Jenner, the number of papers with a pay wall is likely to rise across the board and readers can expect to pay more for quality news in the coming years.

RJI links 7.30.12

By Brian Steffens on July 30, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Matt Sokoloff selected as a Reynolds Fellow at Reynolds Journalism Institute

Source The Daily City on July 24, 2012 0 Comments
Matt Sokoloff, Reynolds Fellows, advertising networks, RJI

Sokoloff's project will help existing independent journalists and bloggers to work together to cover communities and provide a sustainable business model without losing control of their content.

RJI links 7.20.12

By Brian Steffens on July 20, 2012 0 Comments Blogs

News and commentary of interest to journalism innovators and entrepreneurs

Reynolds Fellows to explore new industry tools, strategies

By RJI on July 16, 2012 0 Comments News
2012-2013 Donald W. Reynolds Fellows

The fifth class of Donald W. Reynolds Journalism Fellows will pursue new online revenue opportunities, social media techniques and engagement tools, and other necessary resources to create sustainable models as news organizations transition to digital services.

For troubled news industry, is it enough to ‘pivot’?

Source Street Fight on July 5, 2012 0 Comments

Thirty-four participants met in Chicago to discuss the state of the news industry and what can be done to change it.