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Revenue Strategies

Block by Block 2012: Is this the future of local news?

By Matt (Sokoloff) Broffman on September 26, 2012 0 Comments Blogs

There was discussion about how to use social media and the latest gadgets, but the exciting conversations at Block by Block were around innovation.

ONA12/Revenue: Extreme makeover and journey into the “business side”

By Brian Steffens on September 24, 2012 0 Comments Blogs

From Local Media Association to Block by Block to the Online News Association ... this year it's about the money.

AdFreeq awarded $50k in additional funding

Source aimgroup.com on September 24, 2012 0 Comments
Peter Meng, RJI, Reynolds Journalism Institute

AdFreeq received the new funding from Capital Innovators, a St. Louis angel investment group. The company will also provide legal, accounting and marketing services. AdFreeq has been incubated at the Reynolds Journalism Institute at the University of Missouri in Columbia.

adFreeq tapped for investment

Source Columbia Tribune on September 22, 2012 0 Comments
Peter Meng, RJI, Reynolds Journalism Institute

Media startup adFreeq, incubated at the Reynolds Journalism Institute on the University of Missouri campus, was one of six companies selected to participate in a St. Louis startup accelerator program this fall.

RJI links 9.21.12

By Brian Steffens on September 21, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Social-media-driven adFreeq ad platform wins coveted position in St. Louis tech accelerator program

By RJI on September 19, 2012 0 Comments News
adFreeq logo

The socially integrated classified ad system, adFreeq LLC, incubated at the Donald W. Reynolds Journalism Institute (RJI) at the Missouri School of Journalism, is one of six new companies selected from more than 100 applicants to participate in an accelerator program for tech startups this fall.

SeeClickFix: Crowdsourced local problem reporting as community news

Source SeeClickFix on September 19, 2012 0 Comments
Michele McLellan, block by block, community news

"It's important not to define news too narrowly. News and information are bleeding together." When Block by Block lead organizer Michele McLellan made this observation during the closing session of the recent Community News Summit, several participants applauded loudly.

Block by Block 2012 - Recaps From Around the Web

By RJI on September 18, 2012 0 Comments Blogs

A collection of recaps of Block by Block 2012 posted by attendees.

At precipice, hyperlocals face budget realities

Source NetNewsCheck on September 17, 2012 0 Comments
Michele McLellan, block by block, community news

There was a single word uttered more than any other at last week’s gathering of hyperlocal news websites in Chicago: Bootstrappers.

It’s a word that conjures up more images of the Western frontier than the digital one. Coming from this crowd of mostly online-only publishers, who have adopted it as a self-description and badge of honor in their stand against larger legacy media, it also seems curiously un-techy.

Study finds publishers still optimistic

Source eMissourian on September 15, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

The Donald W. Reynolds Journalism Institute (RJI) at the Missouri School of Journalism is devoted to exploring new ideas, experiments and research that will improve and sustain journalism. In a just completed survey of publishers of U.S. dailies, nearly two-thirds remain optimistic about the future of newspapers

RJI links 9.14.12 - Update from LMA 2012

By Brian Steffens on September 14, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Advertising may falter; long live marketing

By Brian Steffens on September 13, 2012 0 Comments Blogs

Disruption = fear. Fear = irrationality. Chief marketing officers are confused and scared. That causes erratic behavior and decision making. They're throwing spaghetti at the wall, gasping for ROI.

Digital ad insights from LMA2012

By Brian Steffens on September 13, 2012 0 Comments Blogs

More insights on digital advertising from the Local Media Associations' annual meeting in Atlanta

Survey finds publishers optimistic about future

Source SNPA on September 13, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

In the largest survey of its kind, nearly two-thirds of responding publishers expressed optimism about the future of the newspaper industry. Forty percent said they were “somewhat optimistic,” while 25 percent identified themselves as “very optimistic. Thirty-one percent were neutral. Only four percent identified themselves as “not optimistic;” no respondent chose “not optimistic at all.”

RJI: Publishers optimistic about industry's future

Source News & Tech on September 13, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

Despite industry-wide challenges, publishers of U.S. dailies remain confident about the future of newspapers. And print, publishers say, will continue to play a significant role in their operations.

Survey: U.S. publishers optimistic about future of newspapers

Source JimRomenesko.com on September 13, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

A survey by Missouri School of Journalism’s Reynolds Journalism Institute finds that most publishers of U.S. dailies remain optimistic about the future of newspapers: 40% are “somewhat optimistic,” 25% are “very optimistic,” 4% are “not optimistic,” and 31% are neutral.

Something old, something borrowed ... something new

By Brian Steffens on September 12, 2012 0 Comments Blogs

Innovation can be many things, including taking something old and twisting it into something new.

Another voice explains why newspapers must move beyond the news

By Bill Densmore on September 12, 2012 0 Comments Blogs

Are newspapers doomed if they confine themselves to the news? Steve Gray thinks so, and he has good reasons to say so.

RJI links 9.7.12 - Smartphones one of fastest growing news platforms

By Brian Steffens on September 7, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Should local publishers really try to morph Into marketers?

By Matt (Sokoloff) Broffman on September 7, 2012 0 Comments Blogs

With publishing revenues constrained in recent years, moving to marketing services sounds like a great idea to many companies.