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Revenue Strategies

True innovation in local news organizations still lacking

Source StreetFight on October 19, 2012 0 Comments
Matt Sokoloff, advertising networks, Reynolds Fellow, RJI

It’s exciting to see many local news organizations transforming into “digital first” operations. After many years of slow progress, traditional media entities are finally taking the necessary steps to join the modern world of socially driven, 24/7 digital news. But while these are certainly steps in the right direction, it’s unclear that they are helping drive revenue, build working business models, or spur true product innovation.

RJI links 10.12.12

By Brian Steffens on October 12, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

MU researchers find outlook optimistic for print media

Source Maneater on October 12, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

Even with the loss of advertising revenue and subscriptions, newspaper publishers hold an optimistic view of the future of print journalism, a study conducted by MU researchers found.

Hyperlocal online ads to get super-sized?

By Matt (Sokoloff) Broffman on October 9, 2012 0 Comments Blogs

Imagine a local restaurant owner who realizes he has a lot of open tables on a given evening. He pulls up his computer and places an ad on the plasma screens at the theater venue down the street offering a special to the theater patrons hoping to drive traffic into his restaurant.

SNPA 2012: Notes and nuggets

By Brian Steffens on October 8, 2012 0 Comments Blogs

Heard and learned at the Southern Newspaper Publishers’ Association Summit 2012

Newspapers bullish on print editions, study finds

Source Columbia Tribune on October 6, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

Despite an economic downturn that has forced newspapers to cut staff in recent years, publishers of U.S. daily newspapers are optimistic about the future of their industry, according to a University of Missouri study.

Hyperlocal online ads are about to get a lot bigger — billboard-sized

Source StreetFight on October 5, 2012 0 Comments
Matt Sokoloff, advertising networks, Reynolds Fellow, RJI

The next time you are in your doctor’s office, at the mall or at the local sports arena, the ad that you see on a plasma TV display or a digital kiosk could have been purchased and placed there using the same type of system advertisers are using today to buy and place online display ads.

SNPA 2012: We're not dead yet

By Brian Steffens on October 4, 2012 1 Comment Blogs

Newspapers lead the way in driving purchases, in coupons, and in the spending levels of their audiences. When combining print and digital audiences, newspapers have 59% of the coveted 18-49 year old audience.

Newspaper publishers optimistic about future…but

Source Grumpy Editor on October 4, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

While newspaper publishers are optimistic about the future and digital platforms, more than 40 percent see declining staffs as a serious threat, finds a survey from the University of Missouri School of Journalism, notes Grumpy Editor.

Newspaper publishers optimistic about the future, RJI survey shows

Source Newsroom America on October 3, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

In the largest survey of its kind, Michael Jenner, the Houston Harte Endowed Chair at the University of Missouri School of Journalism and Reynolds Journalism Institute at MU, found that nearly two-thirds of responding publishers expressed optimism for the future, while only 4 percent of respondents were not optimistic about the industry.

Two-thirds of newspaper publishers optimistic about the future

Source ASNE on October 1, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

In the largest survey of its kind, nearly two-thirds of responding publishers expressed optimism about the future of the newspaper industry.

RJI links 9.28.12 - Update from SNPA 2012

By Brian Steffens on September 28, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

ONA12: Social media and wrap-ups

By Brian Steffens on September 27, 2012 1 Comment Blogs

Updates from ONA12

Block by Block 2012: Is this the future of local news?

By Matt (Sokoloff) Broffman on September 26, 2012 0 Comments Blogs

There was discussion about how to use social media and the latest gadgets, but the exciting conversations at Block by Block were around innovation.

ONA12/Revenue: Extreme makeover and journey into the “business side”

By Brian Steffens on September 24, 2012 0 Comments Blogs

From Local Media Association to Block by Block to the Online News Association ... this year it's about the money.

AdFreeq awarded $50k in additional funding

Source aimgroup.com on September 24, 2012 0 Comments
Peter Meng, RJI, Reynolds Journalism Institute

AdFreeq received the new funding from Capital Innovators, a St. Louis angel investment group. The company will also provide legal, accounting and marketing services. AdFreeq has been incubated at the Reynolds Journalism Institute at the University of Missouri in Columbia.

adFreeq tapped for investment

Source Columbia Tribune on September 22, 2012 0 Comments
Peter Meng, RJI, Reynolds Journalism Institute

Media startup adFreeq, incubated at the Reynolds Journalism Institute on the University of Missouri campus, was one of six companies selected to participate in a St. Louis startup accelerator program this fall.

RJI links 9.21.12

By Brian Steffens on September 21, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Social-media-driven adFreeq ad platform wins coveted position in St. Louis tech accelerator program

By Jennifer Nelson on September 19, 2012 0 Comments News
adFreeq logo

The socially integrated classified ad system, adFreeq LLC, incubated at the Donald W. Reynolds Journalism Institute (RJI) at the Missouri School of Journalism, is one of six new companies selected from more than 100 applicants to participate in an accelerator program for tech startups this fall.

SeeClickFix: Crowdsourced local problem reporting as community news

Source SeeClickFix on September 19, 2012 0 Comments
Michele McLellan, block by block, community news

"It's important not to define news too narrowly. News and information are bleeding together." When Block by Block lead organizer Michele McLellan made this observation during the closing session of the recent Community News Summit, several participants applauded loudly.