Reynolds Fellows

The 20 startups that are set to be announced as Arch Grants winners today are a diverse bunch, in both geography and industry.

St. Louisan Peter Meng originally went in 2004 to Columbia where he would go on to co-found his business, AdFreeq, an electronic classified ad platform.

While there was plenty of entertainment at the Capital Innovators Demo Day event, which was held Wednesday at The Pageant, the main focus was on the 11 companies who were graduating the program.

University of Missouri researchers have found that news organizations should target readers with certain personality traits in order to optimize their online viewership.

This week, the JA heads to the Media Reform Conference in Denver, brought to us by the good folks at Free Press. The JA gets to be one of the hundreds of participants joining with “Award-winning artists. Hollywood luminaries. Visionary activists. Veteran journalists. [and] D.C. heavyweights.” In addition to the Free Press Media Reform Conference that runs April 4th – 7th in Denver, Journalism that Matters will host “Journalism is Dead; Long Live Journalism” to discuss and consider fresh possibilities for the Front Range news ecosystem. Here’s a useful post from Patrick Kitano featured on Street Fight today focusing on the JTM Denver conference in which he outlines what he hopes to learn while there.

David Cohn is a dynamic young entrepreneur who has been involved in several journalism startups. He has written for Wired, Seed, Columbia Journalism Review and The New York Times among other publications.

Yelp to Start Offering Mobile Display Ads in Bid for Revenue (AdAge)
Local business discovery and recommendation service Yelp will start hosting display ads in its mobile app. InterContinental Hotels Group and Taco Bell will be the inaugural advertisers in the new ad format, with IHG’s ads likely starting to appear on Monday and Taco Bell’s on Thursday.

Don’t Laugh at Zuckerberg’s Newspaper Metaphor, It’s More Accurate Than You Think (PandoDaily)
Facebook founder and hoodie-wearing CEO Mark Zuckerberg claims that local newspapers influenced the newly redesigned News Feed. He even compared today’s update to a local newspaper, the nonexistent Monterey Daily, much to the bewilderment of the tech press.

Limits on Behavioral Ads Could Give Publishers More Control (Street Fight)
Matt Sokoloff: As limits arise on behavioral ads, endemic sites (or sites with actionable user data) can essentially become ad networks. If browser limits mean that Cars.com can no longer sell its data, then the opportunity exists for the company itself to develop a platform to sell audience extension.