Social Media

How does advertising perform in a social-media world? How can you build a cohesive social strategy? And what are the hidden influences that shape your organization's creativity?

These topics are explored in three winning research papers, released by Advertising Age today. The papers were awarded honors from Advertising Age, the American Academy of Advertising and Temerlin Advertising Institute at Southern Methodist University in a competition to uncover the best academic thinking around marketing and advertising business problems.

Many newsrooms are still figuring out the best way to deliver an array of content across an ever-increasing number of platforms, all at once. This week the RJI Futures Lab takes a deep dive into one newsroom's journey.

Peter Meng, founder of adFreeq and 2011-2012 Reynolds Fellow, spoke at the May 22 meeting of 1 Million Cups.

The newspaper industry's print model has hit a rough patch—its outdated pricing strategies continually fail to produce reliable revenue. And with local classifieds moving online, it's easy to see why some small-town papers have folded.

The 20 startups that are set to be announced as Arch Grants winners today are a diverse bunch, in both geography and industry.

Meaghan Anselm of KSDK-TV in St. Louis talks with the Reynolds Journalism Institute’s Kelsey Merriam about how her newsroom uses Vine, Twitter’s tool for making and sharing short videos.

When you think high tech, you don’t often think of St. Louis, MO. But local NBC affiliate KSDK has proven itself an early adopter of mobile video app Vine.

University of Missouri senior Drew Halliday thought social media networks were getting stale.