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Gas prices hit home for Dallas Tweeters

By RJI on October 17, 2012 0 Comments
We the Tweeters

To better understand how citizens in different geographic locations respond to the two presidential candidates and the debates, the Reynolds Journalism Institute Presidential Debate Twitter Team at the University of Missouri has partnered with two leading U.S. newspapers, including the Florida Times Union (Jacksonville, FL) and the Dallas Morning News (Dallas, TX). In each city, the newspapers invited their readers to “live tweet” the presidential debate, allowing researchers to capture and examine how residents of a so-called “red” or Republican state (Texas), and “tossup” state (Florida) may respond differently to the debates.

"Binder Full of Tweets"

By RJI on October 17, 2012 0 Comments

The most tweeted moment in the second Presidential Debate came in the closing moments when President Barack Obama pounced on Republican nominee Mitt Romney’s closed-door reference to 47 percent of Americans acting as victims. “Think about who he’s talking about,” Obama asked the town hall meeting in Hempstead, N.Y. “Folks on Social Security who have worked all their lives, veterans who have sacrificed for this country, students who are out there trying to hopefully advance their own dreams, but also this country’s dreams.”

RJI researchers expose young adults to news with online sports game

By RJI on October 17, 2012 0 Comments
MU Tiger Challenge

More than 65 percent of Americans younger than 30 utilize the Internet as their main source for national and international news, according to the Pew Research Center. However, most young adults do not consciously seek out news online, but rather are exposed to it incidentally while searching for other information or doing non-news-related activities, such as visiting social networking sites or checking their email. Now, interdisciplinary researchers at the University of Missouri have created an Internet game that promotes school athletic spirit while engaging young people with the news.

MU Tiger Challenge launches new weekly challenges for football fans

By Jennifer Nelson on October 11, 2012 0 Comments Experiments

As the University of Missouri Tigers prepare to battle the Alabama Crimson Tide this weekend at Faurot Field, get your cameras ready.

RJI launches showcase for visually rich digital newsbooks

By RJI on October 8, 2012 0 Comments Experiments

The Donald W. Reynolds Journalism Institute has launched a showcase on its website to promote visually rich e-books created for news organizations’ investigative and explanatory journalism reports.

We the Tweeters

By RJI on October 4, 2012 0 Comments Experiments Research

A team of researchers with the Reynolds Journalism Institute at the University of Missouri examines how viewers throughout the nation respond in real time via Twitter to the presidential candidates and their performances during the first presidential debate. Social media such as Twitter now allow citizens to more fully engage with televised political events, such as the presidential debates, and be active participants in the political dialogue by responding to the candidates’ messages and also interacting with other citizens.

MU professors to use Twitter to “let voices be heard,” analyze responses to presidential debates

University of Missouri professors Mitchell S. McKinney and J. Brian Houston want U.S. citizens’ voices to be heard in the upcoming presidential debates.

Mizzou grad to lead first-of-its-kind Microsoft app development lab

By Jennifer Nelson on October 1, 2012 0 Comments Ideas

University of Missouri alumnus Stephen Bock, of Kansas City, may be new to the position of lead developer and lab manager of the recently-opened Microsoft Application Development Lab (MADL) at the Donald W. Reynolds Journalism Institute (RJI), but he is no stranger to RJI or the Missouri School of Journalism.

Mizzou fan wins MU Tiger Challenge game two weeks in a row

By Jennifer Nelson on September 27, 2012 0 Comments Experiments

University of Missouri freshman Amy Field has not only won week one of new social game MU Tiger Challenge she won the second week of challenges, as well — winning $200 total.

Entrepreneurs kickoff Startup Weekend

By Brian Steffens on September 27, 2012 0 Comments Ideas

Everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups.

Reynolds Fellow and presidential debates expert believes election may hinge on 2012 debates

By RJI on September 26, 2012 0 Comments Research

With polls showing presidential candidates Democrat Barack Obama and Republican Mitt Romney locked in a tight race, many are predicting that the first presidential debate on Oct. 3 could be a turning point in the election.

Presidential debate site to showcase historic White House photos

By RJI on September 24, 2012 0 Comments Ideas

Pictures of the Year International’s (POYi) historical exhibition ‘The Presidential Image: 70 Years of the Best in White House Photography,’ will be featured at the final U.S. presidential debate before the election.

Social game promotes Mizzou spirit while engaging young people in news

By Jennifer Nelson on September 21, 2012 0 Comments Ideas Experiments

University of Missouri football fans now have the opportunity to win money by watching football and sharing their SEC season game day experience via a social game.

Social-media-driven adFreeq ad platform wins coveted position in St. Louis tech accelerator program

By Jennifer Nelson on September 19, 2012 0 Comments Ideas Experiments
adFreeq logo

The socially integrated classified ad system, adFreeq LLC, incubated at the Donald W. Reynolds Journalism Institute (RJI) at the Missouri School of Journalism, is one of six new companies selected from more than 100 applicants to participate in an accelerator program for tech startups this fall.

National media study reveals need to optimize online news content in response to consumers’ motivational tendencies

By RJI on September 18, 2012 0 Comments Research

The results of a national media study revealed that adults who are motivated to seek out rewards rather than avoid threats are more likely to use mobile media platforms to access local and national news compared to adults who are more concerned with avoiding threats than seeking out rewards.

Two-thirds of newspaper publishers optimistic about the future

By Michael M. Jenner on September 15, 2012 0 Comments Research

Sixty percent do not foresee a digital-only future

Mobile users still prefer trusted professional journalism

By RJI on August 27, 2012 0 Comments

RJI survey finds distrust of the news media highest among cable news viewers

Q5: How do mobile and non-mobile media users perceive the news media and journalists?

By Roger Fidler on August 23, 2012 0 Comments

Executive Summary: 2012 RJI Mobile Media News Consumption Survey

A majority of respondents overall — mobile media users and non-users — shared a generally favorable opinion of professional journalists, when asked if they agreed or disagreed with a series of statements on a five-point scale. That’s the good news. The bad news, or shall we say the “more thought-provoking news,” is that respondents in both categories also were about equally conflicted in their attitudes regarding the mainstream news media and the transition to mobile digital news technologies.

Age, gender play key roles in the tablet and smartphone brand wars

By RJI on July 30, 2012 3 Comments

As mobile media devices proliferate, age, gender and income are likely to have a greater influence on the brands people choose to own. Roger Fidler’s fourth report on the results of the Reynolds Journalism Institute’s Mobile Media News Consumption Survey shows that the demographics and use preferences of smartphone and tablet owners are generally specific to the brands of devices they use.

Fidler’s analysis also reveals significant differences between owners of small and large tablets. One of his key findings is that women are more likely than men to own small tablets, such as the Amazon Kindle Fire, whereas a majority of large tablets, such as the Apple iPad, are owned by men.

How to use social media to interact with subscribers

By RJI on July 25, 2012 0 Comments Ideas


  • Facebook is a very useful tool to implement online discussion and to develop loyalty with subscribers.
  • One way to interact with readers using Facebook is to ask questions on the site. Use it to begin discussions about events.

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