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Social game promotes Mizzou spirit while engaging young people in news

By Jennifer Nelson on September 21, 2012 0 Comments Ideas Experiments

University of Missouri football fans now have the opportunity to win money by watching football and sharing their SEC season game day experience via a social game.

Social-media-driven adFreeq ad platform wins coveted position in St. Louis tech accelerator program

By Jennifer Nelson on September 19, 2012 0 Comments Ideas Experiments
adFreeq logo

The socially integrated classified ad system, adFreeq LLC, incubated at the Donald W. Reynolds Journalism Institute (RJI) at the Missouri School of Journalism, is one of six new companies selected from more than 100 applicants to participate in an accelerator program for tech startups this fall.

National media study reveals need to optimize online news content in response to consumers’ motivational tendencies

By RJI on September 18, 2012 0 Comments Research

The results of a national media study revealed that adults who are motivated to seek out rewards rather than avoid threats are more likely to use mobile media platforms to access local and national news compared to adults who are more concerned with avoiding threats than seeking out rewards.

Two-thirds of newspaper publishers optimistic about the future

By Michael M. Jenner on September 15, 2012 0 Comments Research

Sixty percent do not foresee a digital-only future

Mobile users still prefer trusted professional journalism

By RJI on August 27, 2012 0 Comments

RJI survey finds distrust of the news media highest among cable news viewers

Q5: How do mobile and non-mobile media users perceive the news media and journalists?

By Roger Fidler on August 23, 2012 0 Comments

Executive Summary: 2012 RJI Mobile Media News Consumption Survey

A majority of respondents overall — mobile media users and non-users — shared a generally favorable opinion of professional journalists, when asked if they agreed or disagreed with a series of statements on a five-point scale. That’s the good news. The bad news, or shall we say the “more thought-provoking news,” is that respondents in both categories also were about equally conflicted in their attitudes regarding the mainstream news media and the transition to mobile digital news technologies.

Age, gender play key roles in the tablet and smartphone brand wars

By RJI on July 30, 2012 3 Comments

As mobile media devices proliferate, age, gender and income are likely to have a greater influence on the brands people choose to own. Roger Fidler’s fourth report on the results of the Reynolds Journalism Institute’s Mobile Media News Consumption Survey shows that the demographics and use preferences of smartphone and tablet owners are generally specific to the brands of devices they use.

Fidler’s analysis also reveals significant differences between owners of small and large tablets. One of his key findings is that women are more likely than men to own small tablets, such as the Amazon Kindle Fire, whereas a majority of large tablets, such as the Apple iPad, are owned by men.

How to use social media to interact with subscribers

By RJI on July 25, 2012 0 Comments Ideas


  • Facebook is a very useful tool to implement online discussion and to develop loyalty with subscribers.
  • One way to interact with readers using Facebook is to ask questions on the site. Use it to begin discussions about events.

Read more

POYi Presents: ‘The Presidential Image: 70 years of the best in White House photography’

By RJI on July 19, 2012 0 Comments Ideas
POYi, Pictures of the Year International, RJI

During this election year, Pictures of the Year International is offering a historical photography exhibition titled "The Presidential Image" to public schools, civic organizations, and universities. The presentation chronicles Presidential life from the Roosevelt administration through both the Bush and Obama terms, and consist of 16 display panels, each panel 30 x 48 inches in size.

Reynolds Fellows to explore new industry tools, strategies

By RJI on July 16, 2012 0 Comments Ideas Experiments
2012-2013 Donald W. Reynolds Fellows

The fifth class of Donald W. Reynolds Journalism Fellows will pursue new online revenue opportunities, social media techniques and engagement tools, and other necessary resources to create sustainable models as news organizations transition to digital services.

How to use email as a tool for your news site

By RJI on July 11, 2012 0 Comments Ideas

Good email newsletters act as a convenient, curated guide to the daily news

  • Convenience: Emails should be accessible for
    readers. They don’t float down a page quickly, readers can return to
    them in their inbox whenever they’d like, and they can be read anywhere
    and whenever a reader has free time.
  • Curation: Email newsletters aggregate the most
    important news of the day in one place, and can be customized to
    specific interests of subscribers.
  • Connection: Email allows a newspaper to connect with users on a one-to-one level, which also improves the ability to attract ad revenue.

Could tablets change the afternoon news cycle?

By RJI on July 9, 2012 0 Comments

For news organizations, the Apple iPad and comparable tablets appear to be becoming a real alternative to printing presses, televisions and radios, but they may also start changing when newspapers update content. As part of the third installment from the Reynolds Journalism Institute’s Media News Consumption Survey, researchers confirmed that owners of large media tablets tend to spend more time consuming news than those who don’t own them and they do so while relaxing at home after work.

Kansas City Digital Storytelling Forum - Recorded Sessions

By RJI on June 29, 2012 2 Comments Ideas
Kansas City Digital Storytelling

Digital storytelling is a robust industry in our region of the Midwest. It is an industry poised for even greater growth in the near future. On June 21st, KCSourcelink hosted the Kansas City Digital Storytelling Forum with support from Hallmark Cards, the University of Missouri’s Media of the Future program, The Mid-America Regional Council, the Full Employment Council, the Reynolds Journalism Institute and several other program partners.

17 tips on how to optimize your news website

By RJI on June 27, 2012 0 Comments Ideas

To increase usability to retain more visitors, as well as longer and more in-depth visits.

▶ Leads to a higher profit—the longer a visitor stays, the more pages they visit.
▶ More page views & higher impressions lead to higher ad income.

To make the site cleaner and easier to use to encourage users to browse the site.

▶ Decreases the bounce rate.
▶ Increases the number of return visitors, length of the average visit & profits.

Summary: What Are Owners Doing with Their Mobile Media Devices?

By RJI on June 19, 2012 0 Comments

Contrary to popular belief, young adults are seriously interested in consuming news provided by news organizations if they can get it on their mobile media devices.

ASNE Names Arnie Robbins New Executive Director

By RJI on June 11, 2012 0 Comments

Arnie Robbins, the former editor of the St. Louis Post-Dispatch, will become executive director of the American Society of News Editors.

"We are overjoyed to have such a distinguished news executive and champion of innovation join ASNE at this pivotal moment in our history," said ASNE President Susan Goldberg. "Arnie is an experienced and gifted leader, administrator and journalist who can help us build partnerships as we reinvigorate this important organization."

Intersection program recognized by Missouri Broadcasters Association

By RJI on June 8, 2012 0 Comments Experiments
photo of award

The program, which is a co-production of KBIA/91.3 FM and the Reynolds Journalism Institute, received a Certificate of Merit in the Special Programs category for medium market radio stations.

Summary: Who Uses Mobile Media Devices?

By RJI on June 4, 2012 1 Comment

Two-thirds of U.S. adults use at least one mobile media device in their daily lives. Roger Fidler’s recent research aims to answer questions about this use: what people are the most likely to consume news on a mobile device, and what devices do they use?

Student Winners Demo Product at Hearst Headquarters

By RJI on May 25, 2012 0 Comments Ideas
RJI 2012 Hearst Interactive Media Student Competition: Analytics & New Revenues

Team Scope, winners of the 2012 Reynolds Journalism Institute Student Competition, demonstrated their story recommendation engine and self-service advertising network this week to newspaper, television, magazine and digital media executives at Hearst Tower in New York.

RJInnovation Week Videos

By RJI on May 9, 2012 0 Comments Ideas Experiments Research
RJInnovation Week

Watch the full sessions from RJInnovation Week