Helping journalists earn news consumers’ trust
Follow along as we demystify trust in news and empower journalists to demonstrate credibility and actively earn trust.
Journalism has an education problem.
We have to stop assuming people know how we do our jobs. We can’t let ourselves get lumped in with perceptions of “the media.” Instead, we need to actively work to earn trust from our communities by telling them why we’re worthy of their time, trust and support.
Since 2016, the Trusting News staff has been working with newsrooms to learn how people decide what news to trust and help journalists implement trust-building strategies. Click on the links below to learn more about our strategies and how you can get involved.
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