Helping journalists earn news consumers’ trust
Follow along as we demystify trust in news and empower journalists to demonstrate credibility and actively earn trust.
Journalism has an education problem.
We have to stop assuming people know how we do our jobs. We can’t let ourselves get lumped in with perceptions of “the media.” Instead, we need to actively work to earn trust from our communities by telling them why we’re worthy of their time, trust and support.
Since 2016, the Trusting News staff has been working with newsrooms to learn how people decide what news to trust and help journalists implement trust-building strategies. Click on the links below to learn more about our strategies and how you can get involved.
Trusting News stories
- Editorial boards that look nothing like their cities shouldn’t speak for them
- RJI Fellowship to help newsrooms handle unpublishing requests ethically and practically
- Simple ways to build trust? Apparently NOT
- A Trusting News analysis: What news consumers say they trust
- API announces affiliation with Trusting News and RJI to provide new funding and growth in 2019
- RJI 2018: Strengthening local journalism, testing practical innovations, and trust and transparency
- Building trust one idea at a time
- Getting engaged. No diamond ring required
- Trusting News project expands research and training through University of Georgia partnership
- Journalists: Defend your work through action, not just with editorials
- Don’t be afraid to tell your readers your journalism is valuable
- Earn trust by sharing what motivates your journalism
- A more nuanced understanding of ‘journalism’ is needed — and we need our communities’ help
- Earning trust by inviting questions … and answering them
- Newsrooms join Trusting News work
- Journalists, let’s invest in trust, not just expect it
- Trusting News project receives $100,000 grant from Knight Foundation
- Who trusts — and pays for — the news? Here’s what 8,728 people told us
- How building trust with news consumers is like dating
- Newsrooms test social media strategies to forge relationships with audiences