Matt Sokoloff is a 2007 graduate of the Missouri School of Journalism’s inaugural class in convergence journalism. Currently, he is the product manager at Korrelate where he builds and markets products focused on connecting online advertising to offline purchases. Sokoloff has held multiple roles at Tribune Interactive, including product manager for Tribune’s eight newspaper websites including LATimes.com, ChicagoTribune.com, and OrlandoSentinel.com.
Matt Sokoloff
2012-2013
- Reynolds Fellow
Donald W. Reynolds Journalism Institute
Columbia, MO 65211-1200
Digital subscription acquisition
Develop a business with the focus of helping digital publishers increase their online subscriptions. The business will work with publishers to help them make their online subscription businesses more successful by acquiring more digital subscribers in a cost effective way.
Articles by Matt Sokoloff
Sokoloff: What hyperlocal marketers can learn from Disney's digital wristbands
April 26, 2013Why the commoditization of local information is an opportunity for journalism
April 8, 2013Can newspapers evolve into ‘local membership’ organizations?
March 25, 2013Publishers could gain more control as browsers curb behavioral ads
March 8, 2013
Articles about Matt Sokoloff
