2011-2012 Reynolds Fellow Paul Bolls will study, using lab equipment that measures physiological responses, how the brain processes news and advertising. The expected outcome: news and advertising that users pay more attention to, understand better, and remember longer. Bolls is an associate professor and co-director of the Psychological Research on Information and Media Effects (PRIME) Lab at the Missouri School of Journalism.
- Reynolds Fellow
Donald W. Reynolds Journalism Institute
- Associate Professor,
- Strategic Communications
Columbia, MO 65211-1200
Exploring the brain to create psychologically powerful online news and advertising.