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Research

Using a broad array of rigorous social science methods, RJI researchers test innovations in journalism and advertising content, design, delivery and business models to find the best solutions for use in the real world.

RJInnovation Week Videos

By RJI on May 9, 2012 0 Comments News
RJInnovation Week

Watch the full sessions from RJInnovation Week

RJI-DPA Tablet Research Project

By Roger Fidler on May 4, 2012 21 Comments News

The Reynolds Journalism Institute (RJI) is conducting a multi-year study to gain a better understanding of how owners of Apple iPads and similar media tablets use these mobile devices in their daily lives and how their use of media tablets may influence the future of journalism and the news media.

#RJInnovation (2012): Determining optimal pricing of a newspaper’s subscription plans

By RJI on May 1, 2012 0 Comments Blogs
RJInnovation Week

The concept of paid content for newspapers online has been a controversial one, and one that has only recently begun to gain some traction with major newspapers.

#RJInnovation (2012): Matching businesses to the most appropriate news products to improve results for both

By RJI on May 1, 2012 0 Comments Blogs

It’s long been assumed that men are more likely to deal with car problems and women with household operations. Thus you’ll see tire ads in the sports section and home care products advertised in feature sections or on TV dramas. Might a deeper analysis of the consumers that businesses want to reach matched appropriately to the growing variety of news and programming products offered by the media result in improved performance for both the businesses and the media?

#RJInnovation (2012): Roger Fidler’s mobile news survey

By RJI on April 30, 2012 2 Comments Blogs
RJInnovation Week

Fidler has built his career around the study of digital publishing. He has conducted several studies on mobile media, and shared his most recent findings on news usage on mobile devices during RJInnovation Week.

Total and minority newsroom employment declines in 2011, but loss continues to stabilize

By RJI on April 4, 2012 1 Comment News

Total newsroom employment at daily newspapers declined by 2.4 percent in 2011, while the loss in minority newsroom positions was 5.7 percent, according to a census released today by the American Society of News Editors and the Center for Advanced Social Research (CASR) at the Missouri School of Journalism.

#ASNE12 Fidler, Jenner open convention

By Brian Steffens on April 2, 2012 0 Comments Blogs

RJI's Roger Fidler and Mike Jenner kick off ASNE's annual convention with updates on mobile news consumption.

Paid content comes of age - A sample

Paid content comes of age

Read a sample from "Paid content: coming of age"

Just two years after being dismissed as a failed strategy, paid online content modules have become a full blown movement.

While pundits and the public watched to see how the New York Times’ model would be received, the rest of the industry wasn’t waiting.

Weekly publishers optimistic about future

By Michael M. Jenner on February 28, 2012 0 Comments News
Paid content comes of age

Despite an unfriendly economy and changes in reader and advertiser behavior, most weekly publishers are bullish on the future of community newspapers. In a recent survey, 72 percent expressed optimism about the future of newspapers. And while they see some promise in digital revenue, they believe print will play an enduring role: Two-thirds don’t envision a time when they’ll no longer produce a print edition.

Merging Media Science with Media Practice: A Poynter online chat experience

By Paul Bolls on February 23, 2012 4 Comments Blogs
Donald W. Reynolds Fellows 2011-2012

Why don’t media scientists and media practitioners talk to each other more often?!?!?

Pavlov's Dogs and the Online News Audience

By Paul Bolls on February 21, 2012 0 Comments Blogs

News website producers, wouldn’t it be great if visiting your organization's website became an automatic, ingrained, rewarding habit your audience engaged in as part of their normal daily routine?

Newspaper readership remains strong in smaller cities and towns

By RJI on December 21, 2011 0 Comments News

Readers in areas served by community newspapers continue to prefer the community newspaper as their primary source of local news and advertising, according to the 2011 National Newspaper Association research survey. The survey, conducted by the Center for Advanced Social Research (CASR), a program of the Reynolds Journalism Institute, shows that readers prefer the printed copy to the online version, with 48 percent saying the never read the local news online.

Readership of local newspapers in small cities & towns remains steady

Three-fourth of residents (74%) in small cities and towns in the United States read a local newspaper ranging from 1 day to 7 days a week; majority of the readers (81%) relied on the newspapers for local news and information, according to the 2011 Community Newspaper Readership Study conducted by The Reynolds Journalism Institute (RJI) on behalf of National Newspaper Association (NNA) in August and October 2011.

A mandate to preserve

By RJI on December 6, 2011 0 Comments Research Summaries
The Newspaper Archive Summit

Historically, when a newspaper ceased publication, the photographs, clippings and bound volumes were handed off to the local historical society or public library. They sat there, and many continue to sit there, until the organization decided what to do with them.

Newspaper Archive Summit white paper suggests next steps for stakeholders

By RJI on December 6, 2011 0 Comments News
The Newspaper Archive Summit

A mandate to preserve – a white paper (PDF) – was produced for the Newspaper Archive Summit Network by Victoria McCargar, veteran journalist, archivist and digital curation consultant.

Serendipitous News Reading Online is Gaining Prominence, Study Shows

By RJI on December 1, 2011 0 Comments News

Traditional media, such as newspapers and television news, require readers and viewers to intentionally seek out news by picking up a newspaper or turning on the television. The Internet and new technologies now are changing the way readers consume online news. New research shows that Internet users often do not make the conscious decision to read news online, but they come across news when they are searching for other information or doing non-news related activities online, such as shopping or visiting social networking sites.

Using consumer preferences to plan cellphone news products

2010-2011 Donald W. Reynolds Fellow

In the US, cellphones already outnumber laptops and Americans without a cellphone have become the exception. News organizations are struggling to keep pace with the public’s changing media habits—and there is great pressure to deliver news via cellphones. But what news do people most want delivered to their cellphones? And in what format? And what cellphone-delivered products are consumers willing to pay for?

Using consumer preferences to plan cellphone news products - highlights

By RJI on November 15, 2011 0 Comments Blogs

In the US, cellphones already outnumber laptops and Americans without a cellphone have become the exception. News organizations are struggling to keep pace with the public’s changing media habits—and there is great pressure to deliver news via cellphones. But what news do people most want delivered to their cellphones? And in what format? And what cellphone-delivered products are consumers willing to pay for?

Highlights from reporter data use survey

By David Herzog on October 26, 2011 0 Comments Research Summaries
Donald W. Reynolds Fellows

Full report available for download

Reporters at U.S. daily newspapers routinely turn to local, state and federal government websites to hunt for data that they can use in their stories, a recent survey by the Reynolds Journalism Institute found.

Overall, the reporters contacted said that they looked for data on the government sites three to four days a week and were generally successful in finding what they needed. However, many of the 600 reporters surveyed by the Center for Advanced Social Research (CASR) at the Missouri School of Journalism said they found information that was outdated, poorly documented or incomplete.

Journalism's great brain divide

By Paul Bolls on October 18, 2011 2 Comments Blogs

There is a great divide between journalism and the human brain that I don’t see getting bridged any time in the near future given current journalism practice.