Erik Potter
Erik Potter is a writer/editor for University of Missouri Student Affairs News, contributor to Mizzou Magazine, freelance writer, podcast junkie, stock picker, sports nut and book worm.
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Putting Mayer’s research to work
Around 2012, Jodi Gersh was travelling to various large Gannett newsrooms and running engagement workshops. She had recently pioneered the first social media position inside Gannett, and now she was helping the company figure out how it could meet its readers on these powerful platforms they were using. She used Joy Mayer’s Community Engagement: A … Continued
Building trust one idea at a time
“One of the things I appreciated most about the Trusting News project is that Joy takes this big hairy topic of “trust in the media” and breaks it down into actionable steps,” says Sarah Binder, the former community engagement manager at the Cedar Rapids Gazette. Binder led the newsroom’s partnership with Trusting News in early 2018. The … Continued
Small-town print goes big-time digital
In the early 2010s, Mark Nienhueser was the sales director for Service Noodle, an online platform that made it easy for small, local service businesses to develop a website and gain a digital footprint. When he moved to the Missouri Press Association, in 2013, he realized there were a lot of untapped digital opportunities for … Continued