Kristina Halvorson, Brain Traffic

Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the CEO of Brain Traffic, the coauthor of “Content Strategy for the Web” and the founder of the Confab content strategy conferences. Halvorson’s work focuses on the complex processes, people, and policies that create the foundation for extraordinary, sustainable content. Her clients include some of the world’s most beloved brands and span industries and locations around the world. She lives in St. Paul, Minn. with her two kids, who give her plenty of comedy fodder for Twitter.