S. Mitra Kalita is the co-founder/ CEO of URL Media, a network of Black and Brown community news outlets that share content and revenue. URL Media, a for-profit company, has received funding from the International Women’s Media Foundation and Archewell, the nonprofit arm of the Duke and Duchess of Sussex (aka Prince Harry and Meghan Markle). URL Media works with mainstream newsrooms to syndicate content and partner on diversity initiatives in content, staffing and culture.  

Mitra is also the co-founder and publisher of Epicenter-NYC, a newsletter to help New Yorkers get through the pandemic, and an inaugural member of the URL Media network. Epicenter has helped more than 5,000 people (and likely countless more) navigate vaccine registration. These efforts and innovations on new models in community journalism have been covered by the NY Post, Vice, WNYC, among many others. She also publishes The Unmuted, a newsletter devoted to pandemic schooling, and The Escape Home, for second homeowners and those who want to be. The latter shares content with MarketWatch regularly.