Business
Building a sponsored content program with intentionality and trust
Erica Schopmeyer, director of operations at Outlier Media, recently wrapped up a fellowship with Poynter’s Media Transformation Challenge where she focused on growing Outlier’s sponsored content program. Outlier had a couple sponsored content agreements when Schopmeyer joined, but she wanted to help grow this revenue stream to offset the organization’s reliance on grants and improve … Continued
Scaling small: How the Tiny News Collective is helping entrepreneurs build sustainable local news organizations
How newsrooms can thrive by “right-sizing” operations, navigating fiscal sponsorships, and avoiding common pitfalls in the early years of growth.
How to start telling the story of your newsroom’s brand
A conversation with Chris Iles, The Minnesota Star Tribune.
How to utilize Instagram and LinkedIn ads for newsletter growth
Lessons learned from investing in different types of social advertising.
How virtual and in-person events can grow collaborative revenue
And a template to plan your next virtual or in-person event.
Balancing client success and user experience in digital advertising
Navigating the challenges of serving advertisers while reimagining design strategies to enhance user experience and drive mission-driven goals.
Where do you start in launching a freelance career?
The biggest mistake new freelancers make is wasting time on the wrong priorities. Here’s what to do instead.
How advertising blocklists undermine online journalism
Nine guidelines help newsrooms protect their bottom line while also informing their audiences.
How to pitch funders on collaborative journalism projects
And a template pitch deck for you to utilize.
Scheduling rest is crucial for good journalism
Planning time off makes us healthier, more productive, and creative.