Fellowships
Breaking News 2: When good ads go bad
Breaking News is a series on the self-inflicted fractures breaking the news business. The first was on malvertising. This second report is on the “ad tech tax” everyone pays — in dollars, time and readership.
Digital services suite helps community papers become one-stop shop for merchants’ advertising needs
Missouri Press Service has launched a suite of digital services designed to help community newspaper publishers boost their relationships with ad clients while generating additional revenue. Services range from creating websites and social media pages for newspapers’ ad clients to training newspaper staffs to sell targeted YouTube and display ads. Since MPS, a Missouri … Continued
Breaking News 1: How monetizing became malvertising
Breaking News is a series on the self-inflicted fractures breaking the news business. This first report is on the malignant effects of ad tech.
Postscript: A WordPress plugin for data visualization and multimedia
The first plugin from the Storytelling Tools project is now free in the WordPress directory.
RJI Fellow’s ongoing e-newsletter personalization experiment yields surprising results
Tracy Clark, a 2015-2016 RJI Fellow, believes newspapers with editor-selected email newsletters would have better engagement rates if the content were personalized to each user’s interest. She is in the midst of a pilot study with a large U.S. newspaper, which is simultaneously publishing two email newsletters: one includes editor-selected news content, the other features reader-selected stories. The personalized newsletters are based on Clark’s Reportory platform. This is a progress report.
The student-innovator: Thinking beyond classes to creating supports for student entrepreneurs
I taught my first “media entrepreneurship” class in 2001, nearly 15 years ago. It was the first time I’d introduced these concepts into my college’s journalism education program. My goal was to not only introduce new content management technologies (FrontPage and Dreamweaver at the time), but to help students utilize the deep skills in writing, audio, … Continued
RJI Fellowship team will use technology to bring more citizens, journalists into the council chamber
As newsrooms shrink in size, so does the amount of meeting coverage, says Mike Wheeler, a member of an RJI Fellowship team working to make meeting deliberations more accessible and “on demand” to journalists and citizens. He is a managing partner for Westerly Partners. Local government transparency is crucial to a community’s well-being, he says. … Continued
How do we engage news consumers in the digital world?
If you operate a nonprofit newsroom, email appeals have likely become an essential fundraising tool. Yet while recommendations for how to grow your mailing lists are readily available, it’s much harder to find good information about retaining subscribers and engaging them as active community members. As a result, many successful efforts to gain subscribers are … Continued
The path to college starts with just one caring person
Can you remember being very young and wondering what you’d be when you grew up? My first goals were to be a cowboy, then maybe a fireman. A little later I upgraded to wanting to be the second baseman for the Detroit Tigers. These were all fine for kids. But as many of us grew … Continued
AP’s Kia Breaux passionate about helping young people pursue college dreams
“I am the end result of the Talk Story, Write Story program’s mission,” said Kia Breaux, Midwest Regional Director of The Associated Press based in her hometown of Kansas City. “I certainly could have benefited from this program, and I know many others who could have as well.” She offered her remarks during a day-long … Continued