Research
Leaders of color could be the future of local news — as long as we can convince them to stay
Journalists of color need internal and external support to accelerate their pace of growth and development.
News archives: The untapped resource Part 1
News archives are a resource not often discussed in newsrooms today. The once rich repositories of carefully preserved news and research data, tended by trained librarians and staff experts are mostly gone now or hanging on by a thread.
What the Digital News Report 2021 means for your audio strategy
The Digital News Report, the latest edition of which was published at the end of June, is a must read for anyone who wants to understand the behaviors of online news consumers.
What TV news managers can do to close the large gap between ideal and practice of diversity
TV newsroom managers and even most reporters across the country believe efforts are being made to include diversity in local news coverage. However, there’s no consensus among the groups as to how to achieve that goal.
New report shows it’s time to preserve your digital news
As news media organizations hustle to publish today’s news, it can be a struggle for them to think about how to keep their digital content from disappearing.
NAB and RJI research provides guidance for journalists on trusted messengers and effective messaging
Survey by SmithGeiger finds Americans eager for a vaccine and “return to normalcy” Washington, D.C. — A new nationwide survey finds a strong majority of Americans are eager for a COVID-19 vaccine and interested in news coverage that provides expert testimony on the safety and efficacy of vaccination, the National Association of Broadcasters (NAB) and … Continued
When journalists should care about p-values
And when they shouldn’t There’s a saying in statistics: “All models are wrong, but some are useful.” In other words, it’s a little quixotic to imagine we can capture the nuances of reality with simple models, but some of these models can make the complex more legible. The first chunk of the saying is the … Continued
NAB and Reynolds Journalism Institute announce partnership on COVID-19 vaccine education messaging
Partnership will provide guidance for regional approach to public health education Washington, D.C. — The National Association of Broadcasters (NAB) and the Donald W. Reynolds Journalism Institute today announced a nationwide research project to identify effective COVID-19 vaccine education messaging. The research findings will be used to develop tools and resources for local radio and … Continued
From the frontlines: Latino journalists describe discrimination
In our investigative project we have already mentioned salary disparities as the main factor of discrimination, and our final product will focus on a tool kit for young Latina journalists to use as they face their first employment interviews. While we are working on this, we will also bring to light several testimonies we have … Continued
Managing metrics that matter for subscriptions
Managing metrics that matter Mike Denison, audience engagement editor at Science News, sees analytics and metrics as a tool to “cut through the noise and look beyond page views.” This year at ONA20, learning about the importance of analytics and metrics has shown to be of growing interest for the industry at a time when … Continued