Helping readers make sense of digital news

The art and science of designing for understanding On Twitter, when you share a five-year-old story from The Guardian, two interesting things happen. First, at the bottom of the included image, an overlaid tag declares the story is “from 2016.” And second, in some cases, next to the tag is a section name, “Opinions.” The … Continued

NAB and RJI research provides guidance for journalists on trusted messengers and effective messaging

Survey by SmithGeiger finds Americans eager for a vaccine and “return to normalcy” Washington, D.C. — A new nationwide survey finds a strong majority of Americans are eager for a COVID-19 vaccine and interested in news coverage that provides expert testimony on the safety and efficacy of vaccination, the National Association of Broadcasters (NAB) and … Continued