Revenue strategies
Not-for-profit isn’t not-for-money
New local news organizations are often structured as nonprofits and get charitable funding to launch. Their founders then face the challenge of how to continue operations into the future far beyond what that funding will cover.
Atlanta POV: Listening to community at scale
Atlanta Civic Circle collaborated with Neighborhood Nexus to build a listening tool to bring in revenue and build connection.
How to get started as a freelance journalist — and quickly become sustainable
A free online guide to the most important business decisions freelance journalists make, with an eye to efficiency and prioritizing actions that have a bigger impact on your bottom line.
Excellence.is within reach
Operational excellence isn’t just about avoiding disasters — it’s about unlocking your organization’s full potential.
A leap forward for AI in journalism is coming from an unexpected place — small-town Missouri
Rust Communications encompasses 15 newspapers across five states which now use a content management system that one might expect to find at a high-powered national media conglomerate.
How to focus on what matters in building your news operation
Guidance for overloaded leaders of news organizations.
Maximizing revenue with sponsored content: Best practices for article pages
How newsrooms can leverage sponsored content while staying compliant with Google’s policies,
Building a sponsored content program with intentionality and trust
Erica Schopmeyer, director of operations at Outlier Media, recently wrapped up a fellowship with Poynter’s Media Transformation Challenge where she focused on growing Outlier’s sponsored content program. Outlier had a couple sponsored content agreements when Schopmeyer joined, but she wanted to help grow this revenue stream to offset the organization’s reliance on grants and improve … Continued
Scaling small: How the Tiny News Collective is helping entrepreneurs build sustainable local news organizations
How newsrooms can thrive by “right-sizing” operations, navigating fiscal sponsorships, and avoiding common pitfalls in the early years of growth.
Aligning your advertisers with your mission and values
How LOOKOUT created a new policy and intake process for future partners.