Densmore’s “Information Valet Project” at RJI starts from a premise that news organizations must cultivate deeper, one-on-one trust relationships with consumers as stewards of their privacy and curators of their information needs. From this premise, Densmore proposes the creation of a multi-industry, shared-user network for trust, identity and information commerce. Densmore’s paper: “From Paper to Persona,” calls for creation of an independent, public-benefit Information Trust Association initiative to create the network marketplace framework.

“Sustaining journalism is not merely a matter of establishing a payment mechanism or more effective advertising. It also requires maintaining a dialog among the public and news practitioners about the values, principles and purposes of journalism.”