RJI news
RJI Fellow’s ongoing e-newsletter personalization experiment yields surprising results
Tracy Clark, a 2015-2016 RJI Fellow, believes newspapers with editor-selected email newsletters would have better engagement rates if the content were personalized to each user’s interest. She is in the midst of a pilot study with a large U.S. newspaper, which is simultaneously publishing two email newsletters: one includes editor-selected news content, the other features reader-selected stories. The personalized newsletters are based on Clark’s Reportory platform. This is a progress report.
Mobile long-form journalism: The future is (even more) visual
Three RJI Research Scholars spent the past year studying the effectiveness and sustainability of long-form digital journalism. This is the fifth in a five-part series based on 53 interviews with millennials to gauge this audience’s reception to long-form journalism delivered on mobile platforms.
The student-innovator: Thinking beyond classes to creating supports for student entrepreneurs
I taught my first “media entrepreneurship” class in 2001, nearly 15 years ago. It was the first time I’d introduced these concepts into my college’s journalism education program. My goal was to not only introduce new content management technologies (FrontPage and Dreamweaver at the time), but to help students utilize the deep skills in writing, audio, … Continued
Study: Millennials spent more time on text and video, but gave more praise for photos, infographics
Three RJI Research Scholars spent the past year studying the effectiveness and sustainability of long-form digital journalism. This is the fourth in a five-part series based on 53 interviews with millennials to gauge this audience’s reception to long-form journalism delivered on mobile platforms.
FL#161: 5 tips for email newsletters
Email newsletters Email newsletters are far from new, but recently there’s been a resurgence in their popularity. With this renewed interest come new techniques. We look at five innovative approaches to delivering newsletters, inspired by Clover Letter, BuzzFeed and TheSkimm.Reporting by Whitney Matewe. For more information: BuzzFeed has 12 core newsletters but, in total, close … Continued
What is a social video producer?
Nina Raja is a social video producer at CNBC where she produces and edits video for the network’s various social platforms — Facebook, Twitter, YouTube, Snapchat, LinkedIn, Pinterest and Vine — and its website.
RJI Fellowship team will use technology to bring more citizens, journalists into the council chamber
As newsrooms shrink in size, so does the amount of meeting coverage, says Mike Wheeler, a member of an RJI Fellowship team working to make meeting deliberations more accessible and “on demand” to journalists and citizens. He is a managing partner for Westerly Partners. Local government transparency is crucial to a community’s well-being, he says. … Continued
Digital preservation: Why is this important to me?
Journalists are dependent upon access to back files for research and context, but those back files may no longer be there. Almost all news content created in the U.S. today is digital, but digital content is even more fragile than print and might be scattered over a variety of media and storage systems. How long … Continued
Take Action! Public-Private Partnerships: Importance/Difficulty Matrix
EDWARD MCCAIN: [00:10] We’re going to break up into groups here in a little bit. At the first Dodging the Memory Hole we broke into groups, and we were looking at partnerships. I’ve ranked them here; and I also have some hard copies that I’m going to share with you as groups, but I wanted you to … Continued
How do we engage news consumers in the digital world?
If you operate a nonprofit newsroom, email appeals have likely become an essential fundraising tool. Yet while recommendations for how to grow your mailing lists are readily available, it’s much harder to find good information about retaining subscribers and engaging them as active community members. As a result, many successful efforts to gain subscribers are … Continued