WhereBy.Us
Rebekah Monson, co-founder of WhereBy.Us, will help publishers find revenue opportunities hidden in their data by developing and testing a common data toolkit that will give small, independent publishers the ability to gather and analyze information from various audience engagement events.
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Making it easier for small publishers to bolster their subscriber base
As an RJI institutional fellowship managed by Rebekah Monson, WhereBy.Us is partnering with the Institute for Non-Profit News and the Information Experience Lab at the University of Missouri to build-out an open source app that helps small publishers grow our subscriber lists. Our new UX developer lead, Michael Schofield, is overseeing the design and development phases of the project, and has written the following update to share what we’re learning from user testing prototypes and how that’s affecting what we’re making now.
Help us build tools to better understand engagement data and improve revenue strategies
How do we identify user engagement behaviors and patterns that help us strengthen our products and our businesses? How can we encourage engaged users to deepen their connection with our work by signing up for a subscription, purchasing a membership, or sharing our content? How do we make those asks in the right ways and … Continued