Optimize your SEO with service journalism

The concept of “news you can use” is not new to media organizations. However, with the rising importance of search engine optimization, these stories play a key role in not only driving traffic to news websites, but helping news organizations serve their communities.

Empowering local newsrooms with comprehensive community dashboards

Han Vu is a 2023 RJI Student Innovation Fellow partnered with the American Press Institute in Washington, DC. The RJI Student Fellows will be sharing their innovative work through Innovation in Focus. Data holds great power for newsrooms to better understand their communities, but accessing and understanding it can be daunting. To aid local journalists … Continued

Product development is built on a foundation of trust

A conversation with Elite Truong, VP of Product Strategy The vice president of product strategy at the American Press Institute and board secretary for the News Product Alliance, Elite Truong, has worked as a product manager at news organizations like Vox and led R&D and news product teams at The Washington Post. Truong advocates for … Continued