Breaking News 2: When good ads go bad

Breaking News is a series on the self-inflicted fractures breaking the news business. The first was on malvertising. This second report is on the “ad tech tax” everyone pays — in dollars, time and readership.

How to make online news ‘brain friendly’

Online news can work with or against the brain. When RJI Fellows Alex Remington of The Washington Post and media researcher Paul Bolls applied brain science principles to news design, readers’ comprehension, recall and engagement increased. We interviewed the researchers (audio below) to learn how to make articles “brain friendly.” It’s all about the “reading path,” says Remington. “Classify the … Continued