Tag: 2015 RJI Mobile Media Research
Attitudes about news transcend technology and generational divide
2015 RJI Mobile Media Research Report 5 Millennials more likely than boomers to use smartphones for news, but professional journalism and news sources matter to both This is my final report on the results of the 2015 Donald W. Reynolds Journalism Institute Mobile Media News Consumption Survey. I will use it to explore the generational … Continued
Phablets likely to boost responses to ads embedded in news stories and videos
2015 RJI Mobile Media Research Report 3 Owners responded more frequently to embedded ads using large-screen smartphones than with other devices Owners of phablets were much more likely to respond to advertisements embedded in news stories and videos than owners of standard smartphones, tablets and personal computers, according to the latest Donald W. Reynolds Journalism … Continued
Traditional news media still popular with users of mobile media
2015 RJI Mobile Media Research Report 2 Majority of smartphone owners say they frequently get news from television and-or printed newspapers Updated March 9, 2016 Nearly three-quarters (72 percent) of U.S. adults who owned smartphones said they got news and information frequently or very frequently from at least one traditional media source — television news … Continued
News organizations getting significant boost from phablets
2015 RJI Mobile Media Research Report 1 Large-screen smartphone owners between the ages of 25 and 34 are the most frequent news consumers U.S. adults who have a phablet —a smartphone with a 5- to 7-inch screen — are much more likely to use it for consuming news than those who have a standard-size smartphone, … Continued