Tag: American City Business Journals
How four media organizations are using events to raise revenue, engage audiences
Producing events is one opportunity for news outlets to generate additional revenue and build relationships with audiences. A panel of news and advertising executives spoke about their local events during Revenue Models That Work, which was held Oct. 12-13 at the Donald W. Reynolds Journalism Institute. Panelists were Lyndsi Lane, vice president of GateHouse Live; … Continued
Reynolds Journalism Institute announces leadership changes to help manage growth
Mike McKean promoted to associate director; Ebony Reed will be director of innovation and the RJI Futures Lab.