Tag: Email
Who won? The personalization email newsletter study results are in
• Editor’s note: Tracy Clark is the founder of the technology platform Reportory and was a 2015-2016 RJI Fellow. She worked with the Austin (Texas) American-Statesman as part of her fellowship project. In a head-to-head experiment, e-newsletter content chosen by the reader outperformed e-newsletter content selected by an editor. Over the past year I partnered with … Continued
Tracy Clark’s take on 5 email news digests in the market today
Recently I wrote about 15 different mobile app news aggregators in the market today. A few of them — Shuffle, my company Reportory, and Apple’s upcoming news app — offer a daily email news digest of what you would find in the app. However, there are many others that just offer an email newsletter, which … Continued