Tag: Kathryn Dugal
Tiny revenue experiments can lead to big developments
This article is part of RJI Impact, a series documenting how RJI projects are making a real difference for newsrooms and audiences all over the country. It was originally published in the Winter 2026 edition of RJI Insight, RJI’s biannual print magazine. A digital version of the magazine is available here. In spring 2025, RJI’s … Continued
Four ways to break down large revenue goals into short-term experiments
From thank-you notes and swag to email strategies reaching specific audiences, what more than 20 newsrooms tested.
How Next City collected impact stories from readers
And impact takeaways from Borderless Magazine and Tradeoffs.