Discovering a new news ecosystem

When Michele McLellan dug deep into how local, online journalists were making a living, the result was a three-year series of annual conferences that spawned a national nonprofit organization.

More trust + more collaboration = more revenue

Revenue generation can be a complex landscape for digital publishers, especially those in small operations. Should you hire a sales team? Use programmatic advertising? Rely on affiliate marketing? Offer native advertising? Can the sales team collaborate and brainstorm with the news team? There’s much to sort out and consider for startup digital publishers trying to … Continued