Tag: smartphones
Tablets are now commonplace in households with children
2014 RJI Mobile Media Research Report 1 More than half of U.S. households now have tablets and three-quarters have smartphones according to the latest Donald W. Reynolds Journalism Institute (RJI) mobile media poll. Households with children were much more likely to have mobile media devices than those without children. In households with children, 70 percent … Continued
Age, gender influence how people use smartphones and tablets for news
2013 RJI Mobile Media Research Report 5 More than half of all smartphone and tablet news consumers questioned by RJI in 2013 indicated that they had watched videos within news websites or apps during the week prior to taking the survey. Adult male news consumers at all ages were more likely than adult female news … Continued
Usage of downloaded news apps reveals some striking differences
The percent of all smartphone and/or tablet users who indicated that they had downloaded at least one news app jumped from about 30 percent in Q1 2012 to nearly 60 percent in Q1 2013. Among those who had used one or both mobile devices to consume news during the week prior to taking the surveys, … Continued
Usage of smartphones together with tablets for news has more than doubled
2013 RJI Mobile Media Research Report 3 This report examines the use of media tablets and smartphones for news. Respondents who had used a tablet and/or a smartphone during the week prior to taking the surveys increased by only three percentage points overall between Q1 2012 and Q1 2013. But within this grouping, the percentage … Continued
Q5: How do mobile and non-mobile media users perceive the news media and journalists?
2012 RJI Mobile Media News Consumption Survey A majority of respondents overall — mobile media users and non-users — shared a generally favorable opinion of professional journalists, when asked if they agreed or disagreed with a series of statements on a five-point scale. That’s the good news. The bad news, or shall we say the “more thought-provoking news,” is that respondents … Continued
Q4: How do owners of different mobile media media device brands differ?
2012 RJI Mobile Media News Consumption Survey While many people have wished for one mobile media device that would do everything and satisfy everyone, their wish is unlikely to be realized. The trend clearly is toward owning multiple mobile devices and using them in different ways. However, as the number of device choices grow, age … Continued
Q3: Which mobile devices are owners using most frequently for news?
2012 RJI Mobile Media News Consumption Survey For news organizations, the Apple iPad and comparable large media tablets appear to be well on their way to becoming a viable alternative to printing presses, televisions and radios. Key insights from this survey Our findings confirm that owners of large media tablets tend to spend more time … Continued
Q2: What are owners doing with their mobile media devices?
2012 RJI Mobile Media News Consumption Survey The rapid adoption of Apple iPads and comparable large media tablets is clearly disrupting the way people engage with the digital world. Tablets also are fostering new media habits that are directly impacting news organizations worldwide. Journalists and news executives can take some encouragement from knowing that nearly … Continued
Q1: Who uses mobile media devices?
2012 RJI Mobile Media News Consumption Survey According to our findings, two-thirds of U.S. adults used at least one mobile media device in their daily lives during the first quarter of 2012. Smartphones and large media tablets are now the preferred mobile media devices. In the two years since Apple defined the large media tablet … Continued
2012 Mobile survey results
The staff of the RJI Insight and Survey Center interviewed more than 1,000 individuals randomly selected from phone number lists between January 17 and March 25, 2012, for RJI’s 2012 Mobile Media News Consumption Survey. More than half of the participants used a cell phone. No incentives were offered to participate in the survey. The … Continued