Making it easier for small publishers to bolster their subscriber base

As an RJI institutional fellowship managed by Rebekah Monson, WhereBy.Us is partnering with the Institute for Non-Profit News and the Information Experience Lab at the University of Missouri to build-out an open source app that helps small publishers grow our subscriber lists. Our new UX developer lead, Michael Schofield, is overseeing the design and development phases of the project, and has written the following update to share what we’re learning from user testing prototypes and how that’s affecting what we’re making now.