Breaking News 2: When good ads go bad

Breaking News is a series on the self-inflicted fractures breaking the news business. The first was on malvertising. This second report is on the “ad tech tax” everyone pays — in dollars, time and readership.

Digital services suite helps community papers become one-stop shop for merchants’ advertising needs

Missouri Press Service has launched a suite of digital services designed to help community newspaper publishers boost their relationships with ad clients while generating additional revenue.   Services range from creating websites and social media pages for newspapers’ ad clients to training newspaper staffs to sell targeted YouTube and display ads. Since MPS, a Missouri … Continued

RJI Fellow’s ongoing e-newsletter personalization experiment yields surprising results

Tracy Clark, a 2015-2016 RJI Fellow, believes newspapers with editor-selected email newsletters would have better engagement rates if the content were personalized to each user’s interest. She is in the midst of a pilot study with a large U.S. newspaper, which is simultaneously publishing two email newsletters: one includes editor-selected news content, the other features reader-selected stories. The personalized newsletters are based on Clark’s Reportory platform. This is a progress report.

5 lessons from Corey Ford for every entrepreneur

The following are highlights from Corey Ford’s presentation at the Collaboration Culture Symposium March 21 at the Donald W. Reynolds Journalism Institute. Ford is the co-founder and managing partner of Matter, a startup accelerator that focuses on supporting media-based companies. Its accelerators are located in San Francisco and New York City 1. Storytelling is the … Continued

Corey Ford: Using a Collaborative Experimental Culture to Drive Innovation

Corey Ford, Matter Corey Ford is the co-founder and managing partner of Matter, a startup accelerator for entrepreneurs building scalable media ventures that create a more informed, connected and empowered society. Matter invests seed capital and provides intensive support through a human-centered, prototype-driven startup accelerator in San Francisco. Prior to Matter, Ford built Runway, a pre-team, … Continued

Khari Johnson: Crowdfunding Beyond the Money

Khari Johnson, Through the Cracks Khari Johnson is a staunch believer in journalism, community, entrepreneurship and bringing underreported stories to light. He’s founder and editor of Through the Cracks: Crowdfunding in Journalism, a news website that monitors crowdfunding platforms to share stories that enable reporters and storytellers. Through the Cracks is a social enterprise whose coverage … Continued