Seattle’s Best: Mary Bruno

Don’t overlook the home of Microsoft, Amazon, Zillow and other innovative companies large and small when looking for voices in media thought leadership. Below are observations and insights from a handful of the city’s media leaders that I collected while accompanying a Missouri School of Journalism innovation and entrepreneurship class as they visited each venue.

Is it time for the news industry to get smarter about advisortising?

This is the third of a series of blog reports about the status of the news landscape and a challenge to create a new one. The first two were “The future begins with P: Privacy, personalization and payment” and  “Imagining the 21st-century personal news experience — and how publishers need to collaborate to create it.”  … Continued

The future begins with P: Privacy, personalization and payment

What will sustain journalism in service of democracy? Because of the rise of the Internet and the financial challenges faced by legacy media organizations, that question tugs at those who write and produce the news. Conferences, reports and columns run through the same checklist: Advertising going digital and mobile and increasingly controlled by technology platforms … Continued

News companies as tech companies: Some venture capitalists say yes

For years, the drumbeat among venture capitalists has been that content is expensive and is not worth their investment. But we’ve seen a turnaround, and the question is, why now? The answer may simply be optimism. As Hamish McKenzie and Sarah Lacy wrote in Pando Daily of the return to content: Large funding rounds don’t … Continued