Innovation
Q3: Which mobile devices are owners using most frequently for news?
2012 RJI Mobile Media News Consumption Survey For news organizations, the Apple iPad and comparable large media tablets appear to be well on their way to becoming a viable alternative to printing presses, televisions and radios. Key insights from this survey Our findings confirm that owners of large media tablets tend to spend more time … Continued
Q2: What are owners doing with their mobile media devices?
2012 RJI Mobile Media News Consumption Survey The rapid adoption of Apple iPads and comparable large media tablets is clearly disrupting the way people engage with the digital world. Tablets also are fostering new media habits that are directly impacting news organizations worldwide. Journalists and news executives can take some encouragement from knowing that nearly … Continued
Q1: Who uses mobile media devices?
2012 RJI Mobile Media News Consumption Survey According to our findings, two-thirds of U.S. adults used at least one mobile media device in their daily lives during the first quarter of 2012. Smartphones and large media tablets are now the preferred mobile media devices. In the two years since Apple defined the large media tablet … Continued
2012 Mobile survey results
The staff of the RJI Insight and Survey Center interviewed more than 1,000 individuals randomly selected from phone number lists between January 17 and March 25, 2012, for RJI’s 2012 Mobile Media News Consumption Survey. More than half of the participants used a cell phone. No incentives were offered to participate in the survey. The … Continued
#RJInnovation (2012): How to attract and retain YAYA employees
Former Reynolds Fellow Stephanie Padgett, building on the work of another former Reynolds Fellow, Margaret Duffy, is working with top strategic communications students to identify strategies for businesses to effectively interact with Youth and Young Adults (YAYAs). YAYA Connection has worked with various clients to help them develop marketing strategies to engage the YAYA generation, … Continued
New iPad will put more pressure on publishers to adapt
As expected Apple has again raised the bar for competitors in the tablet market that the late Steve Jobs defined with the iPad. It also will put more pressure on publishers to make their iPad editions more compelling and visually rich. The third-generation iPad introduced today, which Apple calls the “New iPad”, not the iPad3 … Continued
Newspaper Archive Summit white paper suggests next steps for stakeholders
A mandate to preserve — a white paper (PDF) — was produced for the Newspaper Archive Summit Network by Victoria McCargar, veteran journalist, archivist and digital curation consultant. This white paper provides an assessment of the first Newspaper Archive Summit and offers suggestions for next steps. On April 10-12, 2011, the Reynolds Journalism Institute, MU … Continued
Prototype to revenue stream: Reynolds Fellow starts multiple social journalism sites based on fellow
If you’ve ever wondered what happens to big ideas once they leave the Reynolds Journalism Institute, check out 2008-2009 Reynolds Fellow Jane Stevens’ update below. She has taken the knowledge gained from her fellowship project, Niche News Network, and created successful social journalism websites in Lawrence, Kansas. It’s been an amazing, nonstop, jam-packed two years … Continued
Where do tablets fit in your news organization’s future?
This report focuses on what has been learned so far about news consumption behaviors on Apple iPads from research conducted by the Reynolds Journalism Institute (RJI), The Associated Press, Online Publishers Association and Google’s AdMob subsidiary between July 2010 and June 2011. While competing devices are now making their way into the consumer marketplace, their … Continued
RJI-DPA spring 2011 iPad survey results
This follow-up panel survey conducted by the Reynolds Journalism Institute was designed to gather additional information about how Apple iPad owners use the device in their daily lives and how the iPad may influence news consumption. The 561 panelists who completed this survey were self-selected from the nearly 1,600 Apple iPad owners who participated in … Continued