Stephanie Padgett: Mid-year report
In search of opportunities for small to mid-sized newspapers to increase revenue from online content, I have arrived at three critical factors that I believe will lead to success: Identify natural segments within a newspaper site that will have strong appeal to local and/or regional advertisers and create a plan to develop strategies for serving … Continued
Behavioral targeting
Advertising leaders visited RJI on Oct. 14 to talk to professors and students about the importance of ethical advertising. Wally Snyder moderated the discussion with Tim Armstrong, Chairman and CEO of AOL part of the panel. The panel discussed proposed ethical principles to enhance ethics in the advertising industry. Reynolds Fellow Stephanie Padgett discusses the … Continued
In his own words: A selection of Matt Thompson’s blog entries Part 2
The W-bomb Sept. 22, 2008 You can’t tell from my blogging, but I’ve gotten rather sensitive about the word “Wikipedia.” Earlier this year, after I’d written my research proposal, I was casting about for a title to communicate the core concept I hoped to pursue. I recalled a whitepaper by Shayne Bowman, Ellen Kampinsky and … Continued
In his own words: A selection of Matt Thompson’s blog entries Part 1
The timing of local news cycles May 13, 2009 Howard Weaver writes a sweet, short paean to the dailyness of the newspaper: I’ve been arguing for years that newspapers — yes, printed, daily newspapers — have a good long horizon on the value curve if they shift their focus to the value they already do … Continued