Stephanie Padgett: Mid-year report

In search of opportunities for small to mid-sized newspapers to increase revenue from online content, I have arrived at three critical factors that I believe will lead to success: Identify natural segments within a newspaper site that will have strong appeal to local and/or regional advertisers and create a plan to develop strategies for serving … Continued

Behavioral targeting

Advertising leaders visited RJI on Oct. 14 to talk to professors and students about the importance of ethical advertising. Wally Snyder moderated the discussion with Tim Armstrong, Chairman and CEO of AOL part of the panel. The panel discussed proposed ethical principles to enhance ethics in the advertising industry. Reynolds Fellow Stephanie Padgett discusses the … Continued