LION Digital Media launched LIONshare, a media planning tool powered by a first-of-its-kind database of more than 7,000 news websites, from the largest news organizations to the smallest. News outlets can participate for free and local outlets will have the opportunity to reap digital revenue previously given to national media brands. Ad agencies can use the planning tool for free to access market media data in minutes that previously was unavailable to them or took days to research.

Conrad Jungmann, founding partner of LION Digital Media, served as the project leader for the fellowship.