Developing a richer TV news broadcast experience through second screen engagement
Stacey Woelfel’s project adds a richer experience to traditional linear television news consumption by allowing second screen engagement for TV news viewers. Second screen viewing means audience members are using a mobile device to view content while watching news broadcasts on TV. The project also allows local broadcasters to make use of unused content that would otherwise go unseen by traditional viewers, including full interviews, interactive graphics and maps, archival footage and reporting documents.
During his fellowship, Woelfel and his team researched and tested how the second screen phenomenon can be utilized to provide more and better content at KOMU. The team developed News Sync, a two-screen strategy tied to a Web app built by third-party contractors Delta Systems and WatchWith.