Mary Grigsby’s fellowship project

As a 2014-2015 Reynolds Fellow, Mary Grigsby will qualitatively examine young adult (18-29) careerists’ changing media behaviors and how their motivations and preferences will affect the products and services news organizations should be thinking about. Her research will explore how perceptions, motivations and opportunities come together in shaping more than just adoption but transformation in the purposes, places and ways this cohort are using media.