noozYou and noozYou Lab

A prototype of a fully-gamified news outlet and the organization required to produce it.

noozYou is born of the belief that games can be a uniquely powerful medium of communication.

Games offer storytelling possibilities that strictly linear, narrative formats do not. Games offer role-playing opportunities and simulated situations that the real-world does not. Games, by their interactive nature, open the door to experiencing and understanding issues and events that other media cannot. Games enable collaboration and engagement in ways traditional news media yearn for. And the game industry generates revenues that all media envy.

Because of these traits, I believe that games, when properly designed, provide a viable format for reporting news, can be vehicles for understanding the issues that underlie current events, and will bring new economic models to the business of journalism.