FL#195: A home page designed by algorithm

(Video missing)

The Swedish newspaper Svenska Dagbladet developed an algorithm guided partially by editors and partially by reader preferences that delivers a personalized home page for each website visitor. Editor in chief Fredric Karén credits the technology with a significant boost in online traffic and digital subscriptions.

Reporting by Lily Oppenheimer, Rachel Wise and Jessica King.

For more information


Comments are closed.