AdKiosks is a new digital ad platform that will allow a consumer — while visiting a website — to browse an in-ad catalog and purchase an item from inside the ad without leaving the webpage.
The hope is that visitors will stay and consume other content after they’re done, says Peter Meng, founder of AdKiosks and a 2011-2012 RJI Fellow. He believes AdKiosks will make digital ads more valuable to both publishers and advertisers.
The ads can be placed on any website or Facebook page, says Meng. Customers can browse and search for items in the ad, share finds with friends and, of course, buy products within the ad.
AdKiosk ads allow a single client to promote numerous items, or multiple advertisers to list products in one AdKiosk ad, which can be more cost effective for advertisers, he says.
“Internet advertising is very expensive and achieving ROI with only one product per ad is very difficult,” says Meng. “Enabling an advertiser to highly leverage the space of a single ad with unlimited products greatly increases ROI.”
One example of how AdKiosks is being used
AdKiosk’s first major customer is the St. Louis Cardinals baseball team, which uses AdKiosks to sell fan keepsake videos. During the spring 2017 semester, student teams from the Changing Media Models class at the Missouri School of Journalism presented additional ideas to the Cardinals on how to use AdKiosks in partnership with local businesses and nonprofits.
Meng says news organizations could use AdKiosks to sell photos and video content, or use the platform to list archived stories and photos. Of course, news advertisers could use the platform as well.
“It has a lot of flexibility,” he said.
How AdKiosks came about
AdKiosks was born out of a classified advertising platform Meng created as a fellow at the Reynolds Journalism Institute. He created adFreeq during his fellowship because he saw a potential market for digital classified ad platforms after witnessing a drop in classified revenues. As he studied the expandable platform more, says Meng, he discovered it was about the same size as some traditional ads, which meant it could work for just about any advertising need.
“Once we realized that, we realized we had a bigger market,” says Meng.
AdKiosks is available to publishers for a monthly subscription.
For more information about AdKiosks, contact Meng at firstname.lastname@example.org.