Social specific content: Promoting your stories differently

This month for Innovation in Focus Emily Dunn, Mizzou student, produced a feature on local costume shop Gotcha owner Larry Dietzel. We used various social specific tools to build short promotions for this video to share on Twitter and Facebook. Biteable, Magisto, WeVideo, Lumen and Ripl each provided a different experience in building social specific content. We will delve into more details on each tool’s pros and cons in our Tips and Tools segment.

“Try things on, dress and be weird!” https://t.co/adqwvdgiOD pic.twitter.com/Duxyx1CnLh— Innovation & Futures Lab (@RJIFuturesLab) November 5, 2018

Love costumes? Gotcha costume shop in Columbia is full of fun opportunities to “get weird” says the owner, Larry Dietzel. pic.twitter.com/oKx5svSCw8— Innovation & Futures Lab (@RJIFuturesLab) November 5, 2018

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