RJI news
Info District dispatch: Missing markets
Many local news deserts are “missing markets.” They have the resources to support local news and information production but lack the information, trust, and coordination to do so.
Social specific content: Building for Instagram, Snapchat and more
Tips on five tools we tried while creating social specific content for promotion of our video story.
Rebranding for news organizations, how and why?
We speak with a marketing expert on how newsrooms can employ a third party to research their community and rebrand successfully.
Five tips for reconnecting with your community
How to engage with your community in a way that shows you care.
Jeremy Merrill: ProPublica’s project crowdsourcing political ads on Facebook
After the 2016 presidential election, Facebook received criticism and questions over a lack of transparency into micro-targeted political advertising on its platform. ProPublica has been particularly persistent in its coverage of electioneering on the social media giant. In the fall 2017, the non-profit news organization launched a project to crowdsource the collection of political ads on Facebook. … Continued
Social specific content: Promoting your stories differently
We test different social specific content editors to promote a news feature video.
Post Episode 3: Social media playing behind-the-scenes role in elections
In episode 3 of Post, journalists discuss how Snapchat, Facebook and Instagram are helping campaigns and reporters reach voters.
Putting Mayer’s research to work
Around 2012, Jodi Gersh was travelling to various large Gannett newsrooms and running engagement workshops. She had recently pioneered the first social media position inside Gannett, and now she was helping the company figure out how it could meet its readers on these powerful platforms they were using. She used Joy Mayer’s Community Engagement: A … Continued
A LION Is born
Dylan Smith was skeptical when, in 2010, he received an invitation to the first Block by Block conference. Leaving his one-person newsroom for a weekend for a conference aimed at local, independent, online news operators seemed like a waste of time.
Small-town print goes big-time digital
Mark Nienhueser worked for Service Noodle, an online platform that made it easy for businesses to develop a website and a digital footprint. When he moved to the MPA, in 2013, he realized there were a lot of untapped digital opportunities for newspapers.