Leezel Tanglao is a data-driven multimedia news leader who currently operates her own consulting firm, StatFury LLC, in New York City. She is developing a tool that will help provide a more objective, actionable and holistic view into how a news story impacts the community. She will help managers understand the magnitude of a story’s reach by breaking down what resonated with users and what triggers them to take action in real-life. Her tool will also uncover opportunities for potential story follow-ups, newsmaker profiles and local events.