Tracy Clark

Tracy Clark is a digital strategist specializing in the intersection of digital media and interactive technology, and she is also the founder of Reportory.

Her background is a blend of entrepreneurship, technology and online media, which helps her quickly adapt to business changes and technology advancements by crafting and aligning content, strategy and marketing efforts to these shifts.

Prior to launching Reportory, she launched and sold two websites (Innovative Interactivity in 2012 and Young But Not Broke in 2010). Clark has technology expertise working at IBM and Lenovo and three years of experience in the online media sector, including at

She graduated from UNC Chapel Hill in 2012 with the School’s first Master of Business Administration/Master of Science in Information Systems, where she studied General Management at Kenan-Flagler Business School and Human-Computer Interaction in the School’s Information Science program. In 2007 she graduated with a multimedia degree from UNC’s School of Media and Journalism.

When she is not in front of the computer blogging, coding or perusing countless social networking sites, you’ll likely find her spending time with her daughter, running on the trails with her dog Winston, or enjoying a nice glass of wine with her husband.