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Build a push notification strategy that aligns with your subscriber retention goals
How the Star Tribune reimagined its push notification strategy from scratch.
The Importance of context, data, and expert sources in discussing Latino communities
And the proliferation of disinformation in these spaces.
Tips for starting a hyperlocal podcast
What we learned from debuting a local sports podcast.
Optimize your SEO with service journalism
The concept of “news you can use” is not new to media organizations. However, with the rising importance of search engine optimization, these stories play a key role in not only driving traffic to news websites, but helping news organizations serve their communities.
The argument for sensitivity readers
Equity cannot be achieved through staffing alone Some years ago my news organization began employing sensitivity readers in our work. We didn’t call it that at the time. The broad imperative of these sensitivity professionals was to help ensure that a story did not in any way harm or further marginalize identity communities featured in … Continued
We’ve created a democratic, worker-led, care-centered newsroom
And now we’re sharing how you can apply that to your own workplace.
Testing API’s source tracking tool with local newsrooms
Lessons learned and common challenges with implementing the Source Matters tool.
Maximizing your membership program with product thinking and user research
Increase the value of membership for members by meeting them where they are, testing internal assumptions and employing product thinking.
Going beyond local data to contextualize a community issue
Tools and advice for finding and analyzing data in rural Lake County, California.
How to gain buy-in and knowledge before building a news product
At the Star Tribune, Emily Hood will be creating a Slackbot to generate audience analytics reports. These reports can better support the newsroom as they learn about their online performance and adjust their content strategies.