Innovation in Focus
Innovation in Focus is a series exploring new tech, tools and methods of storytelling for journalism. We interview experts, test ideas and provide our findings with templates, guidance and how-tos so you can implement the same innovations in your newsroom.
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Whether you’re a one-man band or a large metro, this series will help you take the next step in innovative journalism.
Email the editor: lytle@rjionline.org
Simplifying newsroom onboarding
How to get newsroom staff on the same page on cheat-sheets and documentation.
We evaluated the data security of five transcription services for journalists
Google, Otter, Sonix and Rev have various levels of security and protection.
Building a sponsored content program with intentionality and trust
Erica Schopmeyer, director of operations at Outlier Media, recently wrapped up a fellowship with Poynter’s Media Transformation Challenge where she focused on growing Outlier’s sponsored content program. Outlier had a couple sponsored content agreements when Schopmeyer joined, but she wanted to help grow this revenue stream to offset the organization’s reliance on grants and improve … Continued
Aligning your advertisers with your mission and values
How LOOKOUT created a new policy and intake process for future partners.
How to start telling the story of your newsroom’s brand
A conversation with Chris Iles, The Minnesota Star Tribune.
How to utilize Instagram and LinkedIn ads for newsletter growth
Lessons learned from investing in different types of social advertising.
Take a tour of all the Innovation in Focus experiments from 2024
From creating merch with local artists to innovating CTAs — newsrooms across the country experimented to serve their communities better.
News through animation can improve memorability, engagement
A conversation with Mike Beaudet.
Four tools to create animated news explainers
Experimenting with VideoScribe, Adobe Express and more with Mississippi Today.
Creative ways to connect your community with resources
A conversation with Adrienne Johnson Martin.