The Road to OTT
How do news organizations find their footing when the ground starts shifting? We’re going to provide a hands-on view into the process that’s unfolding as newsrooms at the Missouri School of Journalism begin exploring and launching over-the-top (OTT) products and projects.
The Road to OTT: Stop calling it OTT!
Looking for cutting edge television technology? We had to visit Capitol Broadcasting in Raleigh, North Carolina. No surprise in today’s stop on The Road to OTT that WRAL-TV got into OTT more than seven years ago and is already on its second generation.
The Road to OTT: Is that REALLY a TV story?
Innovative journalists are attracted to gadgets. With the chaos that became of the Iowa Caucuses, do you want to see a totally different view? Today’s stop on The Road to OTT takes us to a major broadcast group and their newest gadget.
The Road to OTT: Flying solo in Oklahoma
Our stops on The Road to OTT have taken us to broadcast groups with dedicated corporate technology and business teams. How to navigate the route without that?
The Road to OTT: Lessons from looking within
In the past five years, the Scripps television group, with roots back to 1878, has transformed itself through acquisitions including Newsy, Journal, Stitcher and Cordillera along with several other individual station acquisitions.
The Road to OTT: Finding that content sweet spot
When it comes to thinking about OTT, inspiration can come from mixing and matching and pondering new, unexpected combinations.
The road to OTT: Be adaptable and willing to change
Your cheese will keep moving faster and faster is the best summation of our 50 minute discussion with Seth Geiger, President and co-founder of SmithGeiger.
When it comes to OTT, best advice is to “Just do it. . .”
“Just do it,” was the answer to a final question when I checked in with Joe Terrell, News Director at KLTV in Tyler, Texas. The question was to identify one thing his team learned since the 2017 launch of the 24/7 digital product East Texas Now.
Installing and adapting to new technology in the newsroom
Among the collection of strange choices at the car wash is always something called New Car Smell. When classes began at the University of Missouri last month, the KOMU-TV newsroom was filled with the aroma of their newly installed video management system.
See Rock City! Going to Digital First?
Mixed with success stories was the recurring theme critical to local journalists—digital efforts live in multiple overlapping eco-systems. Spend too much time in the wrong part of each eco-system at your own peril.